General News

A new study has found that when dating app users can share disappearing photos with other users, it can increase matches and user engagement.

According to Phys.org, researchers found that enabling people to share photos that would disappear within a certain timeframe helped them overcome fears related to privacy and helped with conversation starters. Many dating app users are not willing to share personal details about themselves when they meet new people on dating apps, making it more difficult to connect and have deeper conversations, according to the study.

The large-scale randomized field experiment was conducted with more than 70,000 users of a China-based dating app. The experiment featured both a control group where subjects uploaded a photo that would stay posted, like in traditional dating app profiles, and a treatment group where users could upload ephemeral photos. They found that users in the treatment group sent more personal photos compared with the control group.

YouApp Homepage Snapshot

Two dating apps based in Asia have changed their platforms to entice women - and intend to take market share away from popular dating apps like Tinder and Bumble.

According to South China Morning Post, dating platform YouApp recently underwent a major revamp. The app now uses AI to create personality tests targeting specific demographics and cultures within its userbase, to correct a longstanding problem: men outnumber women on these platforms.

In fact, Pew Research found based on a survey conducted in 2022, 54 percent of women in the U.S. felt overwhelmed by messages on dating apps compared to 64 percent of men who said they felt the opposite.

Grindr has hired the two founders of Athena, a fitness community app, to join its team.

According to Axios, the gay dating app company hired Athena co-founder and CEO AJ Wolf as a senior manager of product finance, while co-founder and technology chief Max Roche is joining as a senior iOS engineer.

Axios noted that Grindr did not acquire any of Athena’s assets.

There is not much detail about the hirings, but Grindr has been looking into areas outside of dating to build community on its platform. One area Grindr CEO George Arison has focused on is travel. The company recently released a feature called Teleport to allow users to set their location to a place they plan to travel so they can connect with others before they arrive. Tinder has a similar feature called Passport.

Bumble CEO Lidiane Jones sat down with Tech Crunch to discuss women on the platform no longer making the first move, potential new safety features, AI, and other plans to enhance the app.

In a recent interview Jones shared that she is reconsidering the basic premise of Bumble: that women make the first move. Instead, she said that women should be given the choice of whether they want to make the first move or not, giving them more control in their dating experience.

Jones assured Tech Crunch that her goal of empowering women on the platform remains steadfast: “Our brand awareness is so high, it’s amazing. And if you ask anybody about Bumble, they’ll say it’s about women, and the core of that is not changing. We are a company that really cares about women’s empowerment.”

Apryl Williams, Harvard sociologist and researcher who studies race, gender, and popular culture, has written a new book entitled Not My Type: Automating Sexual Racism in Online Dating.

According to Harvard News, the book is a blend of technical analysis, user interviews, and an “historical look at racism and romance in America,” and is a result of ten years of research.

Williams argues that algorithms in dating apps curate matches based on ranking attractiveness that is “racially informed.” In other words, algorithms match users with others who look like them, reinforcing racial stereotypes and feeding into the idea that certain groups are more attractive and appealing than others.

Grindr’s CEO George Arrison is planning to monetize the app more aggressively, including launching an AI chatbot and putting previously free features behind a paywall.

News website Platformer broke the news about Grindr’s plans to launch an AI-based “boyfriend” chatbot feature that can engage in sexually explicit conversations with users, for a price. Some employees have expressed weariness, as the AI-generated conversations could be based in part on private chats between other human users, pending their consent.

Platformer also learned that Grindr is revising its terms of service to ask people signing up if the company can train their AI models on their personal data, which can include direct messages. This is likely to be a privacy issue going forward for other dating apps who could pursue employing user data to train AI.