General News

Many online daters don’t really think about the time or day they login to their accounts to see their new matches. Because we have our phones on us all the time, we tend to check whenever we have the chance.

But a new study has come out from dating website eHarmony, which found that 2:00pm on Tuesday afternoons seem to be the best time to find love online.

eHarmony studied more than 800,000 logins to identify the peak hours throughout the week for finding matches and scheduling dates. Not surprisingly, nine of the ten peak times happened on Monday and Tuesday, right after the weekend, and also around lunchtime. (Perhaps this is to help with that “back to work” melancholy we all feel from time to time.)

But at 2:00pm on Tuesdays, eHarmony found that three times as many people log in than any other time of the week. Perhaps after a quick lunch date gone wrong? On the other hand, they found that the fewest people are online Sundays from 8:00pm to 8:30pm, Monday nights from 6:30 to 7:00pm, and strangely, Tuesdays from 7:30pm to 8:00pm. (Maybe that’s because they are on the dates they set up earlier in the afternoon? Or maybe many people are bored at work during the day, but prefer to watch Netflix at night rather than asking people out.)

This study is only based on eHarmony users, however. A similar study was released earlier this year by Nielson, who studied the patterns of online daters in the UK using Tinder and OkCupid. They found that the most people log in to find dates around 9:00pm, in direct contradiction to eHarmony’s users. (This could be because eHarmony’s users aren’t looking for the last-minute hook-up like some Tinder users.)

Previous studies, like those from Match, have indicated the best time of year for online dating is typically between January 1st and Valentine’s Day. Specifically, the best day of the year to snag some online dates is the Sunday evening after New Year’s Eve, around 9:00pm.

Regardless, there is no “right” or “wrong” time to log in to your online dating account. The best strategy is to check in on a regular basis, preferably every day, because people move fast. If you aren’t active, your profile goes inactive, too. Send more messages and try to engage when you can, even when you’re waiting in line at the grocery store.

Making time for online dating has become really easy and accessible, so take advantage.

According to a recent article in Bloomberg News, Tinder expects its paid subscriber base will double by the end of the year.

The Tinder app is free to use, but about 1 million users are currently paying for its tiered service, which provides special features, such as the ability to “super-like” a profile. Super-like allows you to let the person know you think they are extra special, instead of just swiping right as usual. Other paid features include “Rewind” where users can return to a previous profile they swiped left on, or rejected, for the opportunity to choose differently.

Tinder announced recently that it will launch a new social feature to its app to connect groups of friends who share common interests. There is no news on whether that will be part of its free platform or a new paid feature, too.

Gary Swidler, chief financial officer of Tinder's parent company, Match Group Inc., described efforts to monetize the dating app as being "ahead of schedule."

Subscribers aren’t Tinder’s only source of income. The company originally started drawing revenue from ad sales.

Tinder’s huge database of more than 9 million daily users and its well-known brand, especially among the coveted Millennial age group, makes the app a great advertising vehicle for many companies looking to expand their brand awareness. Users of the service spend roughly 35 minutes per day on the app and swipe left or right 140 times, according to company executives. This means a captive audience, which is also appealing to marketers.

While Tinder will continue to sell advertising over its platform (one of the drawbacks of using the free app), they will also push forward with gaining more subscribers and developing more paid features. Tinder garnered criticism last year for charging more money to users over 30, but the company has not since changed its pricing policy.

Because of the growth in Tinder’s revenue, the management team told Bloomberg they feel confident in adding new features to the service and “taking some swings,” in terms of taking chances with the features. The company admitted it hasn’t made any significant changes to the app since adding the “Super-like” feature last November, though recently they were testing the social feature which links you through your Facebook friends to other friend groups and garnered criticism for its lack of privacy. (Users could see their Facebook friends’ Tinder profiles without their knowledge.)

Tinder is owned by Match Group, which also owns popular dating platforms Match, OkCupid, and Plenty of Fish.

There has been speculation that Match Group’s star performer in the online dating space – dating app Tinder – would cannibalize its other online dating companies. But so far, contrary to analysts’ reports, this hasn’t happened.

Tinder is by far the dating app industry giant, with over 25 million active users and about 1 million paid subscribers in its tiered program. Some analysts have feared that because of Tinder’s rapid growth and free platform, it would mean users would leave other popular online dating sites in Match Group (like Match, Plenty of Fish and OkCupid) to join Tinder, making them obsolete.

What they found instead was that Match Group’s overall earnings were up in the first quarter of 2016, thanks in part to the POF acquisition and Match Group’s strategy to grow and invest in Tinder’s rivals.

Overall revenue came in at $285 million in its first quarter, $3 million over expected revenues.

Greg Blatt, chairman and CEO of Match Group, said in the first quarter earnings release: "Match Group posted very strong revenue and Adjusted EBITDA growth in the first quarter, driven by exceptional growth at Tinder, solid performance of Meetic and Match, and the PlentyOfFish acquisition."

Bank of America Merrill Lynch explained that "even without Tinder, Match would have grown its core Dating subscribers by 6% (up from about 1% last quarter) and its Dating revenue by significantly more."

The POF acquisition is an important factor in the revenue numbers. The dating website grew tremendously itself over the years with 70 million registered users, and operated for many years on a shoestring budget with one employee, Markus Frind, who created the dating site and sold it to IAC (Match Group’s parent company) for $575 million in 2015.

Over time if Tinder’s popularity continues to grow, and the app itself makes improvements that resonate with its users, then there could be an impact to Match Group’s other businesses. For now, POF, Match, and OkCupid are still going strong.

One solution that has been floated in the media is for Tinder to advertise other Match Group properties on its app. (Tinder’s revenue comes mainly from paid advertising, rather than its tiered service.)

For the most part, online daters are not beholden to one site or app, preferring to join two or more at any given time. Because of Tinder’s growth, it has grown the entire online dating industry in just three short years, and made online dating a more acceptable practice. Numerous dating apps are launching every week, hoping to cash in on Tinder’s market share and success.

It seems to be a win-win for the online dating industry as a whole, even in a saturated market.

Tinder is looking to be more social – or at least hook you up along with your group of friends to connect with other friend groups out in the real world. The problem? Tinder users are being opted in to this feature by default, so you don't have a choice. Which means Tinder Social automatically displays which of your Facebook friends are also using Tinder.

This can make for some awkward conversation, especially for those who would rather keep their dating practices private.

To make matters more uncomfortable, Tinder Social presents a list of your friends along with their dating app profiles so you can not only see they are using the app, but how they are presenting themselves on Tinder. (Sexy photos, anyone?)

And worse yet, some Tinder users think Tinder Social is a way to meet others for group sex (and considering the whole hook-up reputation, it’s not that far of a stretch).

The new feature is only in the testing stages in certain parts of Australia, so chances are you haven’t encountered the feature just yet. This will give Tinder some time to refine it. The company will need to make some changes to reassure people about their privacy on the app. Over the years, it has stressed to users that their social networks would not be compromised, and that anything they do on the app wouldn’t be seen on Facebook or in their other social networks.

While there’s currently a way to opt out of the friend-finding feature, Tinder users are automatically opted in, so you actively have to disengage. A good fix would be to make it an opt-in feature only, so Tinder doesn’t risk alienating users who didn’t realize their profiles were being put on display among their social media friends.

Finding circles of friends seems to be a new wave in the dating app space, and an untapped market for an already attentive dating app population. CEO of Bumble Whitney Wolfe announced the company would be unveiling a similar group friend-finding feature on their app, and Grouper, a dating app that’s been around for a few years, offers group dates for people who don’t want the pressure of one-on-one dating. There’s also MeetUp, a networking site that has been around for a while to help people find friends in their communities through activities and other interests.

Many other apps are jumping on this new friend-finding bandwagon, hoping to capitalize on the social networking market. We’ll see if Tinder or another app can get people excited about the friend-finding potential of apps.

Love Donald Trump or hate him, there’s no denying he ignites passionate responses from both sides. But could the Republican presidential candidate ignite a passion of a different kind? Two new dating sites think the answer is yes.

In the pro-Donald camp is TrumpSingles.com, founded by a 35-year-old Republican hailing from Santa Clarita, California. Goss was inspired to create the site when he realized how difficult it can be to date someone with opposing political views.

“I think there’s a special stigma when people say they’re supporting Trump, because of some of the brash things that he’s said,” Goss told the New York Post. “That immediately gets [projected] on his supporters, and it makes it hard for them when trying to date.”

More than 500 users have reportedly joined TrumpSingles since it went live in May, primarily located in New York City, Los Angeles, and Washington, DC. Goss expressed fears that people would think it’s a parody site, but so far enough seem to understand his original intentions.

“People have told me that they’re so happy they can finally go on dates without worrying about political differences,” he said.

On the other side of the political spectrum is MapleMatch.com, a site that hopes to make dating great again by helping Americans find a Canadian partner in the event of a Trump presidency.

A 25-year-old Texan named Joe Goldman is the brain behind Maple Match. Goldman told NBC News that he was inspired by repeated threats from friends to flee the country if Trump wins the election in November.

"I have always been fascinated by Canada," he added. "So I thought to myself, 'Given the current political situation, this could bring Canadians and Americans closer together'."

His hunch may have been a good one. In just a week, a reported 13,000 people have signed up for the site. "The response has been tremendous,” Goldman said. "I'm getting people from all over, but the strongest responses have been from Seattle and New York City.”

Trump isn’t the only presidential candidate inspiring love. For Democrats, there’s BernieSingles.com. The site promises to “connect progressives beyond social media to inspire chemistry among folks who share similar visions of the future.” It also comes with the most memorable tagline of the bunch: “The 1% are not the only ones getting screwed this election season.”

Trump? Check. Sanders? Check. Hillary - it’s your move now.

A team of Danish researchers caused an uproar last month by publishing data from the online profiles of nearly 70,000 OkCupid users. Information including usernames, political leanings, drug usage, and intimate sexual details were exposed, creating a massive privacy crisis.

The researchers, Emil Kirkegaard and Julius Daugbjerg Bjerrekær, used data scraping software developed by a third contributor, Oliver Nordbjerg, to collect the information. It was used for a study that analyzed members of OkCupid across a variety of factors. The database was posted along with a draft paper on Open Science Framework, a “scholarly commons” that supports open source research and collaboration.