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In an expansion to reinvent itself as a lifestyle media network, HowAboutWe announced the acquisition of long time dating site Nerve.com.

HowAboutWe caters to both singles and those in relationships with separate subscription-based memberships, one for meeting singles and dating and one that is more of a date-planning service for couples.

The addition of Nerve.com means HowAboutWe is acquiring Nerve Dating and a database of singles who had already been using the service. Members will be automatically rolled in to the HowAboutWe for singles service, and offered a free sixth-month membership to try it out.

Nerve.com's main attraction was not its dating site, but the edgy content of its online magazine, with articles that discuss all things sexual and offbeat. HowAboutWe will be doing a redesign and relaunch of Nerve.com, though they haven't announced what that would include or how much (if at all) the content focus will change. The strength and appeal of Nerve is the brand itself, which has been around since 1997 and was one of the first web-only magazines.

HowAboutWe is focused on becoming a media powerhouse as well as an online dating service. Its roster of online magazines also includes Swimmingly.com for couples and Famously.com for celebrity news and gossip, both of which were launched the last week of January. Also under the HowAboutWe media banner is TheDateReport, which centers around dating and the single life and will also get a fresh redesign by HowAboutWe.

Brian Moylan, a former Gawker writer who has been editing TheDateReport, is now editor-in-chief of the new HowAboutWe Media, which includes all four sites.

The founders of HowAboutWe are purposeful in their media pursuits: they recognize the competition in the online dating industry, where IAC owns the majority of branded dating sites such as Match.com, OkCupid, and a number of niche sites like BlackPeopleMeet and OurTime. But these dating sites are specifically geared towards singles looking for dates. They want HowAboutWe to be a destination for people not only to meet each other, but for singles and couples to get news, advice, and also ideas about what to do together and how to nurture their relationships.

With the new sites and new content, HowAboutWe is also hoping to cash in on new advertising revenue, instead of just relying on subscriptions.

"Every lifestyle publication is speaking, in one way or another, to people and their love lives," HowAboutWe co-founder and co-CEO Brian Schechter told Observer.com. "We think that there's actually a huge opportunity to address that consumer demand as opposed to just circling around it."

First off... Happy Valentine's Day everybody 😊

We are a day late with this notification (sorry about that) but eHarmony in the United States, Canada and the United Kingdom are all having free communication for 5 days. It started yesterday (Feb 13) and runs to the end of the day on Monday Feb 17.

Free communication weekends are easy to participate in and no credit cards are required. First you must sign up to the service and create a free membership account. Next you will take the Relationship Questionnaire. The questionnaire is an important part of the process since all of your matches will be based on the answers you give here. Be as honest with yourself as you can (I know it is hard) and you can expect it to take you from 30 to 60 minutes. Once completed eHarmony will then send you your first batch of matches. Once you find a match or two you like you can start the guide communication process with them and see where it takes you. Free communication events on eHarmony does not include secure call communication, skip to email, or photos.

Besides the first week in January, this weekend is the busiest time for online dating since Valentine's Day reminds singles of their relationship status. If you are 35 years or older, looking for a long-term relationship, and you are someone with at least a college education then you will fit right in on eHarmony.

For more on this popular matchmaking dating site you can read our eHarmony review. In the United Kingdom eHarmony is slightly different so it has its own review. You can find the eHarmony UK review here.

eHarmony is having it's last free communication weekend (FCW) for 2013 soon. It is starting December 26th and runs for 7 days and ends on New Years Day of 2014 (January 1). This event is happening on the eHarmony dating sites in the United States, Canada and the United Kingdom.

The busiest time for online dating is the first 2 weeks after Christmas. This makes this particular FCW extra popular as everyone is home for the holidays and has some extra time on their hands. If you are single and looking for a long-term relationship then eHarmony with their detailed profiles and complex matching algorithm is an ideal service for you to try. No credit card is required and you are able to try most features of the site which includes sending emails. The only features not included during these free weekends is profile photos, secure call and, skip to email.

If you are interested in taking eHarmony on the go then you can also signup using the Android or iOS app which can be found in their respective market place.

The last free eHarmony communication weekend happened a month ago in November (see Story). For more details about this popular service you can take a look at our review of eHarmony.

eHarmony notified us earlier today that they are currently having a free communication event. It starts today and runs for 5 days and ends Monday November 25th just before midnight (PST).

Free communication on eHarmony allows new and existing members to communicate not only by the guide communication process but through email as well. When you join during this promotion you will not only be able to create a profile and take the eHarmony famous matching questionnaire but you will be able to communicate with any matches you will receive in the next 5 days. The ideal time to join is now since it will give you 5 full days to try out the service to see if it is the right fit for you. Singles interested in finding a long-term relationships and who are willing to make a time commitment in not only filling out the questionnaire but to answer questions posed by your matches will get the most out of the eHarmony service. No credit card is required to join. The only thing not included during the free weekends is photos, secure call and skip to email.

The last free eHarmony communication weekend was at the beginning of this month (see Story). For more on this long-term matchmaking service please read our eHarmony.com review.

eHarmony is having a free communication weekend right now. It started the day before Halloween and ends Sunday November 3rd just before midnight (PST).

These free communication weekends are the perfect time for someone who hasn't tried eHarmony to give the service a try. You can not only create your profile and answer the in-depth questionnaire for free but you will also receive your matches and be able to communicate with them at no cost, and with no credit card required. Free communication includes the guided communication process and email. The guided communication process is designed to allow matches to easily break the ice and introduce conversation starters. This is achieved by each match asking and answering a few questions so the person you are communicating with has a better understanding of you as a person. As always free communication events do not include photos, the secure call phone service, and skip to email.

The last free eHarmony communication weekend was at the end of September (see Story). For more on this dating site you can read our review of eHarmony.

We Just got word that eHarmony in Canada and the United States will be having a free communication weekend starting Thursday, September 26th and ending Sunday night on September 29th. This 4 day event allows members to create a profile, view your matches, and communicate with those matches through the guided communication process and email.

Summer is almost over and with the season change comes new optimism for love. This makes it an ideal time for new singles interested in trying online dating to check out a popular service for free. eHarmony is designed to foster long-term relationships between it's members. They do this by having carefully chosen profile questions that are based on 29 dimensions of compatibility. While there are a lot of questions which take the average person about 40 minutes to answer it is recommended you take your time and answer each question to the best of your ability. The answers to these questions are then used by eHarmony's super secret 😊 matching algorithm to generate you a list of high quality matches. Once you review your matches your job is to then select the ones you like on a personal level and then start the communication process with them. Free communication at eHarmony during this event does not include photos in profiles, secure calls over your phone, or skipping the guided communication process.

For more detailed information on eHarmony you can read our review. The last free eHarmony communication weekend was the September long weekend (see Story).