Industry

Dating app Tinder is testing an AI feature that will select the best profile photos for users, according to reports from parent company Match Group’s latest earnings call.

Tech Crunch noted that the AI feature will examine a Tinder member’s photo album and select five that “best represents them for their dating profile.” According to Match Group CEO Bernard Kim, choosing pictures is a stressful process for daters, and typically they have doubts about which ones they pick, what he labeled as a “pain point” on the earnings call.

“Sometimes, people are really excited to jump into the Tinder experience,” Kim said. He continued: “then in that exact moment where you upload five pictures, people get generally nervous or uncomfortable, like, ‘What is the right picture that I’ve taken over the last year to make my dating profile more me?’”

A supermajority of Grindr employees have launched a campaign to form a union, announcing the plan via the Communication Workers of America (CWA) to collectively fight for layoff protections, preserve current benefits, add cost of living pay raises, and strengthen LGBTQ+ rights in the workplace, among other demands.

According to Grindr United’s press release announcing its formation, about 100 eligible members from departments across the company including cloud engineering, customer experience, design, engineering, IT, marketing, privacy, product and quality assurance signed representation cards at Grindr.

Employees are asking Grindr management to recognize their union, but if they refuse, employees will petition the National Labor Relations Board to hold an election, according to The Los Angeles Times. (U.S. Labor law allows companies to negotiate and recognize a union once they have signed up a majority of employees (which Grindr United has), or to hold out for a government-run election.)

Match Group’s stock rose 21.3 percent during the month of June thanks to analysts’ more positive expectations of a turnaround at Tinder, and CEO Bernard Kim’s large insider buy of the company’s shares.

According to Motley Fool, there is new confidence among analysts in the dating company’s stock, which had been falling in part due to struggles with its flagship dating app Tinder, which led to the company falling short of revenue expectations in the first quarter of 2023.

To respond to concerns of falling subscriptions, the company has been promoting new premium in-app features. It has also invested in a huge marketing campaign for Tinder aimed at Gen Z, its fastest-growing audience. The effort seems to be working, since Gen Z is its fastest-growing audience.

The former chief privacy officer at Grindr says the company fired him after he raised concerns about privacy violations on the platform, according to the lawsuit he filed in a state court in Los Angeles.

Ron De Jesus claimed in the lawsuit that the LGBTQ+ company willfully ignored his concerns about its “alarming” privacy practices concerning personal user data, according to Bloomberg Law, including retaining sensitive data like nude photos without the consent or knowledge of the user. The document alleges the company also collected the HIV status of users, even after they deleted their accounts.

"In other words, deleted users' private communications, including naked photos and other highly sensitive content, such as HIV status are not only still stored in Grindr's systems, but also its vendor systems, and potentially retrievable by any employee of Grindr, or its third-party support vendor, through a backdoor to Grindr's application," De Jesus claimed in the lawsuit, according to Business Insider.

Image: Bumble

After three years heading up Bumble, Inc., President Tariq Shaukat has announced he will be stepping down from his role effective September 1, 2023. He will be moving to an advisory role during the transition period, according to the company.

Shares of Bumble stock fell 6 percent the following day in response to the news, according to Investing.com. (The announcement was made after trading hours.) Shaukat has played an important role in the growth of the company, and is recognized for successfully leading it through its IPO in 2021. He’s also credited with expanding the user base, including in new and developing markets.

Analysts at Evercore ISI reacted to Shaukat’s exit, viewing it as “incrementally negative for the company,” according to Investing.com.

Match Group announced the launch of its new gay dating app Archer on June 1st, just in time for Pride month.

According to Tech Crunch, Archer is a “social-first” dating experience specifically for gay, bi and queer men. The app is distinguishing itself from other gay dating apps like Grindr and Scruff by offering traditional social media features within the app.

For example, the app has interest tags that you can search, making the search process easier and allowing filters to be set. Free-form tags will be available post-launch, so users can customize their own interests. Most similarly to social platforms, users can follow one another, paving the way for similar features. (There are plans down the line to add a Stories feature, too.)