Statistics

Dating app Bumble just reported revenue in Q4 of 2020 that exceeded expectations, prompting shares to jump as high as 5 percent. This news comes on the heels of the company’s stock market debut.

The company reported revenue of $165.6 million in the fourth quarter, a 31.1 percent increase for the first earnings report since the company went public, according to Reuters. (Analysts had originally expected revenue of $163.3 million.) Bumble expects the current quarter to generate between $163 million and $165 million as well. 

Reuters also reported that Bumble attributed the fourth quarter success to daters having “pent-up demand” for in-person dates again after a year of lockdowns in the wake of a global pandemic. They expect their numbers to grow as more people get vaccinated and restrictions are lifted.

India has seen a surge of new online daters thanks to Chinese dating app Lamour, but many are not so happy with the service.

L’amour was the most downloaded dating app in India in 2019 according to Sensor Tower analytics firm, gathering 14 million users in the first six months. (By comparison, Tinder got 6.6 million downloads during this same time period.) Since the lockdowns, the app has been gaining steam.

India is still a growing market with huge potential when it comes to the dating app industry, and Match Group and Bumble have focused resources on expanding their user bases in the region the past few years. However, it’s been dating app L’amour that is garnering attention according to Quartz News, with ads that say “find a girlfriend in a week” to lure new (male) users. When they click on the ad and download the app, they are presented with photos of attractive potential matches and messages directed to them, asking “are you the one I’m looking for?” 

If you’ve been vaccinated, you might want to include it in your online profile. Several online dating apps have now reported seeing increased interest around the topic of vaccines.

According to a report from Vice in early March, a Tinder spokesperson told Motherboard that they’d seen a 238 percent increase in vaccine mentions in user bios in January, and noticed the interest surrounding the subject as early as November. Bumble also reported an increase in the number of people using the words “vaccine” or “vaccinated” in their profiles dating back to December. In the same time period, the number of profiles on Scruff with the word “vaccinated” added has doubled.

Dating app OkCupid has predicted that August 1st will be the most popular day to schedule a date in 2021, thanks to the rollout of the vaccines for COVID-19 in the U.K.

According to Mashable, U.K. Prime Minister Boris Johnson pledged that all adults will be vaccinated by July 31st, and in response, OkCupid projected that there will be a huge spike in people getting together the next day. Singles have felt especially isolated this past year, with virtual dating becoming the preferred option over meeting someone in person. But the rollout of the vaccine seems to be changing attitudes and comfort levels among the dating app’s users.

This projection is assuming that the vaccine rollout goes smoothly and there will be enough doses in the country, which might not be the case, Mashable warned. To date, almost 18 million people had received their first dose of vaccine and about 620,000 had received their second. These numbers met the government’s target for mid-February, with 15 million people now vaccinated in the U.K.

Image: FTC

The Federal Trade Commission found that more online dating scams happened in 2020 than ever before, thanks to people flocking to dating apps in the wake of the pandemic. 

The FTC released a new report in February citing the disturbing news, noting that dating app scams are the most lucrative for criminals because they provide an easy way to access and manipulate targets. Scammers are able to create an emotional connection with their victims when they target them on dating apps, and are better able to keep extracting money. The total amount of stolen funds on dating apps in 2020 was estimated to be $304 million, or about $2,500 per victim. This was double the amount stolen from dating app users in 2019, according to Insider.

The numbers of people in India turning to online dating has soared since the start of the pandemic. As they have been forced to stay at home and limit their interactions, many are trying dating apps for the first time to connect and meet new people. 

Dating app QuackQuack has been one of the fastest-growing dating apps in India, though it competes with giants like Hinge, Tinder and Bumble who are pouring resources into marketing efforts in the country. Still, QuackQuack saw a 300 percent increase in sign-ups that took their user base to 11 million in 2020, mostly due to people in smaller cities and towns eager to try the service. 

In fact, over seventy percent of new sign ups on QuackQuack in 2020 were from smaller cities and towns, a change from previous years. Over the past year, they added 3.4 million new users according to India New England News.