Promotions

While Tinder is looking for ways to increase its revenue stream with new premium service Tinder Plus, it is steering clear of any advertising that affects its service.

Although the company has strategically lent its brand to clever marketing campaigns - like Gillette’s facial hair survey and Domino’s Pizza Valentine’s Day campaign – they have avoided advertising that would compromise the app experience for users. Namely, in-app advertising.

The Gap however, decided that Tinder was the perfect fit for its new social media-inspired ad campaign: #SpringIsWeird, which included in-app advertising on Tinder. The campaign featured fake “profiles” of the Gap logo with messages including “you’re invited to the pants party” and “we’re taking 30% off all Gap denim,” which would appear when users were swiping through potential matches on the app. The Gap also created a “micro series” on Instagram as part of the campaign.

The Gap announced their campaign to a reporter for AdWeek in a story he promoted on Twitter after it was posted. But Tinder never approved the campaign, and apparently did not know it was happening.

In a tweeted response to the AdWeek reporter, Tinder’s VP of Communications & Branding, Rosette Pambakian, responded: “@GarettSloane we will be deleting those GAP profiles. It violates our TOS. We did not approve this campaign and it is not an ad.”

Trishna Nichols, The Gap’s leader of consumer engagement and brand strategies, described the campaign to AdWeek before the fallout: “We did a little something special on Tinder. It's a guerrilla [marketing] idea where you'll see a profile with clever messaging in the spirit of love and the perfect match. It's the perfect fit for Tinder.”

Unfortunately, the campaign wasn’t a fit for Tinder, and The Gap had never received authorization to post the ads. Tinder’s terms of service state that the service is "for personal use only" and that users may not use the service or any content contained in the service for "advertising or soliciting any user to buy or sell any products or services not offered by the company."

Other companies have done guerilla marketing on the app before, such as in 2013 when USA Network was promoting their show “Suits.” Advertisers for the show posted profiles of the show’s characters on Tinder, and they were not taken down. But now that Tinder is gearing up for creating new revenue streams, it could be that they will be cracking down harder on this type of “organic” advertising.

For now, The Gap will be moving forward with the campaign via social media, releasing an episode a week of its micro series on Instagram.

Valentine’s Day is almost upon us and eHarmony has decided to have a free communication weekend to celebrate the lovers holiday. The event runs from Thursday February 12th to the end of day on Monday February 16th.

Valentine’s Day is dreaded by some and welcomed by others. It doesn’t matter which of the categories you fall into as we are in the internet age, so finding a potential partner has never been easier. Dating services like eHarmony are just a few clicks away on your laptop and thanks to smart phones you can now join these services via dating apps wherever you happen to be.

eHarmony specializes in long-term relationships. With their advanced matching system and in-depth research eHarmony is in a unique position to offer member’s very high quality matches. Thanks to their commitment to finding what makes love tick, on average 438 marriages happen every day in the United States because of matches made by eHarmony.

To join all you need to do is sign up as a free member (no credit card is required). From there you need to take the eHarmony personality test which includes multiple choice questions designed to help the matching system to determine who your ideal matches might be. Doing these 2 steps requires about 45 minutes of your time but it is well worth it. Once completed you then will receive your first batch of matches. You can then review your candidates to figure out which ones you would like to communicate with. With free communication events the following features are not included: secure call (a phone service), profile photos, and skipping the guided communication process to go straight to email .

For more information on this service and how the dating site and app work, please read our review of eHarmony.

The new year is upon us, and here in the United States and Canada eHarmony is celebrating by having a Free Communication Weekend that is 5 days long. It starts Friday January 2nd and runs to the end of day on Wednesday January 7th.

The month of January is the busiest month for dating sites and eHarmony is starting off with a bang by allowing new and existing members to communicate for free on their service. No credit card is required and all you need is a free eHarmony membership and your profile filled out. This promotion is available on their website as well as their dating apps. eHarmony is famous for their matching algorithm and the research they put into it. When filling out your profile it is important that you answer all questions the best you can. This way you will get the most accurate matches. There is almost 150 questions which will take you about 45 minutes to complete. If you don’t have time the first go around, no problem, as you can save your partial profile and continue on at a later time. The only thing free communication on eHarmony does not include is profile photos, the phone service called secure call, and skipping the guided communication process straight to email.

With most people still on holidays it is an ideal time to try out eHarmony as it will be extra busy with free communication going on. To find out more about how this dating site works and how to best use the service you should read our eHarmony review.

In celebration of Thanksgiving in the United States, eHarmony is having a Free Communication Weekend (FCW). This 5 day event starts today November 27th, and runs to the end of day on Monday, December 1st. This is for new and existing free members of eHarmony.com only.

To take full advantage of this long event you should register as a member as soon as you can. This is free and no credit card is required. All you need to do is visit eHarmony at their website or download their dating app. Once you create your account (that you can use on both the app and the website) you then have to take the eHarmony personality questionnaire. There is about 140 questions you need to answer that supplies eHarmony's matching system with the required information it will use to match you with your ideal partner. The questionnaire will take you about 30-40 minutes to complete with most questions being of the multiple choice variety. Once complete you will then receive your first batch of matches. You can then look over their profiles and communicate with the ones you like. Free communication Weekends do not include a number of features. This includes secure call (a phone service), profile photos or skip the guide communication process straight to email.

Remember during free communication everyone can communicate so this dating site will be extra busy, especially since it is a holiday and most people are home. To find out more about this dating service that has dedicated apps available for the iPhone, iPad, and Android, you can read our review of eHarmony.

For the second month in a row eHarmony has sent out a coupon code for our visitors. This one is even better since it gives you 60% off a 6 month membership. it is also available not only in the United States but Canada as well. The code is only valid for 4 days which starts today (Oct 30) and ends at the end of the day on November 2nd, 2014.

The coupon code is: EHSALE60

To use this code you need to create a free profile at eHarmony. This involves giving information about yourself like your age and gender. Once completed you will then need to take the personality questionnaire. This is where the matching magic happens so it is important you take your time and answer the questions the best you can. Depending on if you are filling the questionnaire out on the website or through the eHarmony dating app it should take you from 20 minutes to 40 minutes to complete.

After your profile is finished you will then receive your first batch of matches. At this point you can go ahead and take a look at your matches but communication with them will be limited. If you find any matches you like you can then go ahead and purchase a membership. Just make sure at checkout to enter the code above to receive your 60% off. At this price a eHarmony membership will cost about $25 a month.

To find out more about this online dating site please take a look at our detailed review of eHarmony.

Starting tomorrow and ending this Sunday eHarmony is offering a coupon code for members to receive 50% off on a 6 month membership. You can use the coupon code on the eHarmony website or dating app but it must be used from September 25th to (and including) September 28th, 2014.

The coupon code is: GET50OFF

Once you create a free profile and fill out the personality questionnaire you will be prompted if you want to purchase a subscription or continue on as a free account. A free account allows you to try out most of eHarmony's features but it does not include profile pictures and sending email. If you choose to purchase a subscription you will then be asked to enter the coupon code.

This code is for the United States only and reduces the 6 month eHarmony subscription by 50% which means it will only cost you $29.95 a month. To find out more about this dating service and why it is so popular you can read our review of eHarmony.