eHarmony

Image: eHarmony

Gen Z daters are used to meeting people via dating apps and social media platforms, but many are turned off by influencers and certain online behaviors, according to the latest study from eHarmony.

The online dating company surveyed 2,000 adults across the U.S. and found that growing up in the online era of smartphones and social media had an impact on the dating attitudes of Gen Z. The study also showed how their attitudes towards dating and relationships differed from Millennials.

For example, 57 percent of Gen Z respondents said they’ve met at least half of their romantic partners via dating apps or social media. The study (local copy) also found that turn-offs for Gen Z daters were often social-media-related. Forty-two percent were turned off by bad taste in memes, 32 percent said regular use of GIFs turned them off, 38 percent said influencers, and 31 percent said not having an active social media presence at all.

A new study by eHarmony found that a whopping 90 percent of singles in the U.K. believe they are addicted to dating apps, with as many as 70 percent feeling depressed or anxious after using them.

According to the researchers, almost half (48 percent) said they check their apps as the last thing before going to bed, and roughly 39 percent said they check their dating apps first thing when they wake up. Nearly a third said they check them while at work (with 31 percent of men admitting to this compared to 25 percent of women), and 12 percent admitted to checking their dating apps while on a date.

Researchers also found that 55 percent of U.K. singles believe they spend too much time on dating apps, with an average of 55 minutes per person per day. eHarmony deduced that the average person is having about 6 conversations at any given time, and 8 percent might have as many as 15 conversations at once.

Online dating company eharmony released a new study about dating in 2022, and despite the pandemic, found that most singles were optimistic about their prospects of finding love, and those in relationships were happy with their partners.

The Happiness Index study focused on how people are navigating dating and relationships in a post-pandemic world, and found that most singles - 76 percent – were optimistic about dating. The majority of those in relationships were satisfied, too, with 75 percent of U.S. couples saying they were happy in their relationships. Of those couples, 71 percent felt that having a romantic partner has positively affected their lives, and 55 percent said that their relationship has gotten stronger.

In addition to feeling more optimistic about their romantic lives, people are also gravitating away from alcohol after indulging during the pandemic. One in five people surveyed said they drank heavily during the lockdowns, and now, 74 percent of singles reported restricting their drinking in the last year. Twenty-one percent have considered not drinking at all. 

Recipient eHarmony

The recipient for 2021 the Editor's Top Pick - Paid award is eHarmony. This is not your traditional dating service. It evolves around eHarmony providing only high quality matches. There is no free form searching available. By doing this eHarmony appeals more to singles looking for a serious long term relationship and not those who are seeking to view an endless stream of profile photos.

Recipient eHarmony

The 2022 Top Pick - Match System award winner is eHarmony. For those who wish to swipe through endless profiles looking at just the photos need not continue reading as this dating service is all about matching. Your matches are decided by a complex matching algorithm which uses the answers from the Compatibility Quiz you take when you create your eHarmony Profile and are compared with the Compatibility Quiz results with other members on eHarmony. This Compatibility Score defines your mutual compatibility and is based on 32 personality traits. The higher the score the better the long term relationship potential.

ParshipMeet Group, parent company for popular dating apps like eHarmony, MeetMe and Skout, has started preparations for its initial public offering, notably on the heels of Bumble going public earlier this year.

According to Reuters, ParshipMeet Group’s IPO is scheduled for the first half of 2022, but there is some speculation that it may be pushed back in light of Bumble’s falling stock price in recent weeks. ParshipMeet is estimated to be worth upward of $4.1 billion, based on its core earnings, and the company reported revenues of 280 million euros for the first half of the year, up 19 percent.

ParshipMeet is 43 percent owned by General Atlantic and 53 percent by German broadcaster ProSiebenSat.1 Media. These co-owners have begun to invite banks to help organize the initial public offering, but the company has not confirmed who they have invited or begun working with.