Match Group

It looks like Barry Diller will be turning over his CEO job at InteractiveCorp (IAC) soon to Match.com's Greg Blatt. Barry Diller will still remain IAC's chairman and their biggest shareholder. Greg Blatt has been in charge at Match.com since the beginning of 2009. There is no word yet who will take over at Match.com.

For more on the story, read the WSJ and to find out more about some of the dating sites IAC owns, read our Match.com review and our Chemistry.com review.

They may have been shy about trying online dating when the trend first started, but now Baby Boomers make up the fastest-growing demographic in the online dating market.

According to a recent article in Time Magazine, online dating sites have seen a surge in memberships of those 50+ looking for love. At Match.com, memberships of those aged 50-65 has increased 89% in the last five years. And on JDate.com, members in the 50+ age group jumped 40% in only one year. In fact, its parent company has a website dedicated specifically to the Boomer market called SingleSeniorsMeet.com, and is its fastest-growing property.

Dr. Helen Fisher, anthropologist and consultant for Chemistry.com, notes that Boomers are the perfect candidates for online dating. They have met most of the people in their network of friends and business colleagues, have limited time, and don't usually go to bars, so the Internet is becoming a more appealing way of meeting new people.

Female Boomers seem to be making the most impact, according to Fisher. She states, "Women are powering into the job market; they have more disposable income so they can walk out of bad marriages...The expectation now is that older people are going to date, and remarry."

Baby Boomers have also had more experience with long-term relationships than younger online daters, and are therefore more certain about what they want in a relationship, which works for online dating. According to Match.com, 71% of members 50+ are divorced and 11% are widowed.

"Many Boomer daters sign up for online dating post-divorce or after a long dating hiatus," said JDate spokesperson Arielle Schechtman. "They are busy professionals, so being able to learn about potential dates online, on their own time schedules, makes online dating more valuable to them than to other age groups."

For more information on the dating sites mentioned in this post, please read our Match.com review, Chemistry review, and our JDate review.

Chemistry is having a free weekend again soon. It runs for 3 days and starts Friday November 19 and ends Sunday November 21. During this free communication weekend all users will be able to communicate by sending emails at no cost and with no credit card required. Creating a profile and receiving matches are also always free at Chemistry.com.

These free weekends at Chemistry always means it will be extra busy at the dating site since more singles will be visiting to take advantage of the free promotion. Chemistry also steps up their marketing efforts by advertising the free weekend on TV.

The last free communication weekend was held in October (see Story). This upcoming one will be Chemistry.com's 11th they have run. For more information on this online dating site that matches you with members based on personality, you can read our Chemistry.com review.

If asked to describe your personality, what would you say? Do you consider yourself adventurous, dorky, and a little bit kinky? Are you introverted, artsy, and into politics?

Perhaps you're compassionate but also aggressive, or ambitious but also polite.

These characteristics are several of the 20+ personality traits examined by Christian Rudder in the OkTrends blog's latest study: "Gay Sex vs. Straight Sex." Using the match questions answered by OkCupid members, the site collected more than 669 million responses and created a straight/gay comparison chart for personality categories like "Confident," "Literary," Religious," and "Romantic."

Straight men, as it turns out, live up to the clichéd image of the "bullying jock." Based on their answers, they were rated more aggressive, more confident, more violent, more horny, more competitive, and more into sports than gay men. Their hyper-masculinity was tempered, however, by being rated more dorky, more religious, and more romantic than their gay counterparts.

Stereotypes appeared on the opposite side of the t-chart as well: gay men were ranked higher on personality traits that are often considered feminine, like "Compassionate," "Trusting," "Literary," "Artsy," and "Generous," though they are apparently also more ambitious, spontaneous, and political.

Gay women scored higher then straight women on almost every characteristic, with particularly strong leads in the categories of "Adventurous," "Artsy," "Into Drugs," and "Kinky." The only personality traits that were stronger in straight women were "Ambitious," "Into Sports" (at least the women managed to defy a stereotype!), "Optimistic," "Polite," and "Religious."

Rudder's next move is a return to OkCupid's "The REAL 'Stuff White People Like'" study (my reviews of the study can be found here, here, and here), this time using members' descriptions of themselves to measure traits based on gender and sexuality. The words and phrases that appeared most frequently in gay men's profiles were: "The Devil Wears Prada," "Britney Spears," "Mean Girls," "Kelly Clarkson," and "The Color Purple." With only a few exceptions, the terms were all related to films, books, theatre, and music. Gay women overwhelmingly placed "The L Word" in the top spot (so much so that Rudder had to shrink the size of the text to fit the site's template), followed by "Tegan and Sara," "Ani DiFranco," "Piercings," and, again in the 5^th spot, "The Color Purple."

Straight men define themselves by traditionally masculine interests, like cars, war movies, sports, beer, and fixing things. Straight women consider their girlfriends very important and are searching for Mr. Right, but are also determined to prove that they are "Independent" and "Self-Sufficient." They also enjoy make up, romantic movies and books, and careers in the medical field.

Rudder's final analysis of the data measures "the frequencies of all one-, two-, and three-word phrases against the site-wide rates." According to his chart, gay users are significantly less "mainstream" than straight users, with bi users predictably falling in between. "In fact," Rudder notes, "what these numbers are saying is that the average gay person has only about 30% in common with the average American." Before anyone writes an angry letter to OkCupid about discrimination, however, consider Rudder's closing comments: "Adding an ethnic group to the plot helps put it in perspective." When Indian users are added to the graph, they are ranked even less "mainstream" than gay members.

So what can we take away from this?

Defining "normality" is an impossible task, and "no one's saying that Indians shouldn't get married or shouldn't be allowed to adopt children....We hope gay people can expect the same treatment very soon."

Have you ever had a sexual encounter with someone of the same sex?

The 252,900 straight people OkCupid polled in their newest study, "Gay Sex vs. Straight Sex," provided surprising results: nearly a quarter responded that they had participated in a same-sex experience, and an additional 11% reported that they had not but would like to.

Writer Christian Rudder then broke down the replies to the inquiry geographically, creating a color-coded map of the "straight people who either have had or would like to have a same-sex experience in the continental U.S. and lower Canada." Most of the results are predictable - the West Coast and the North East are more gay curious, while the Southern states are significantly less so - but some are unexpected. Even in the states that reported being less interested in exploring same-sex experiences, pockets of gay curiosity, in cities like Austin and Madison, can be found. And perhaps most interestingly of all, Canada is entirely orange and red, the colors that indicate the highest level of gay curiosity, from coast to coast.

In a brief aside, Rudder discusses the "many awful things our elected officials have said about gay people" that he encountered while writing his post, mentioning in particular a quote from Jim Demint: "If a person is a practicing homosexual, they should not be teaching in our schools." Rudder facetiously notes that "a fun game to play with stuff like this is to replace the words 'homosexual' and 'gay' with 'politician,'" because "then you have something that's actually true," and then proceeds to attempt to discredit Demint's claim by searching through the answers to match questions. What he finds is "one question with a surprising disparity, not between orientations, but between genders."

The question is straightforward - "Which is bigger: the earth or the sun?" You'd think that anyone who passed the 4^th grade would be able to answer this simple astronomy query with ease, but it appears that was not the case - over 10% of straight women incorrectly answered that the earth is larger than the sun, and just under 10% of gay women answered similarly. The men fared much better: only 5% of gay men, and fewer than 5% of straight men, got the question wrong.

Rudder's results can be summed up in one word: Yikes. Perhaps we'd all be better off abandoning our academic pursuits in favor of moving to Canada and exploring our same-sex inclinations.

Stick around for a review of the final findings of OkCupid's "Gay Sex vs. Straight Sex" study, in which Rudder evaluates the personality traits that are most associated with each orientation, revisits the fun of the "The REAL 'Stuff White People Like'" study, and attempts to define "the norm."

The results of OkCupid's latest study are in, and the findings are bound to amuse some, offend others, and leave everyone else wondering why Canada is so intrigued by same-sex sex.

Blogger Christian Rudder explains the reasoning for collecting the latest research, in a study called "Gay Sex vs. Straight Sex," with this intro: "Gay issues have been in the news a lot lately, from the debate over same-sex marriage in Congress to a sickening rash of gay-bashing here in New York City. We see a lot of emotion out there, instead of information, and we wanted to provide some data-based context on sexuality so that people might make better choices about what they say, think, and do."

It's certainly a noble goal, but did they achieve it?

The initial conclusion the researchers draw is this: "First of all, gay sexuality is not a threat." Wording - which is bound to ruffle a few feathers - aside, the study makes a valid point: "The subtext to a lot of homophobic thinking is the idea that gays will try to get straight people into bed at the first opportunity, or that gays are looking to 'convert' straights." After reviewing more than 4 million match searches, the OkCupid research team found almost no evidence to back up the stereotype. Only 0.6% of gay men had ever searched for straight matches, only 0.1% of lesbians had ever searched for straight matches, and only 0.13% of straight people's profile visitors were gay. There were no gay users, male or female, who predominantly searched for straight members.

The researchers' next task was to debunk another virulent, but persistent, stereotype: that gay people are more promiscuous than straight people. "The statistical reality," Rudder writes, "is that gay people as a group aren't any more slutty than straights." The median reported sex partners for straight men, gay men, straight women, and gay women was exactly the same: just 6 people. A little under half of gay people (45%) and straight people (44%) had had 5 or fewer partners, while 98% of gay people and 99% of straight people had had 20 or fewer partners. The myth of gay promiscuity turned out to be just that - a particularly stubborn myth that was not supported by the research. In fact, the OkCupid team found that "just 2% of gay people have had 23% of the total reported gay sex," a finding that Rudder eloquently describes as "pretty crazy."

The study's next conclusion is certain to come as a surprise to many: "Straight people have gay sex, too." Almost a quarter of the 252,900 straight people asked "Have you ever had a sexual encounter with someone of the same sex?" answered "Yes." Rudder breaks the responses down into a pie chart: 66% responded "No, and I would never," 11% responded "No, but I would like to," 6% responded "Yes, and I didn't enjoy myself," and 17% responded "Yes, and I enjoyed myself."

Rudder further breaks the results down into charts for men and for women. Predictably, women expressed more interest in exploring their same-sex desires than men did. 1 in 3 straight women reported intimacy with another woman, and of those who hadn't hooked up with women, more than 1 in 4 stated that they would like to. As for the men, 13% responded that they had had a same-sex experience, and an additional 5% said that they hadn't yet, but would like to.

Stay tuned for Part II, in which Rudder takes on politicians, teaches an important astronomy lesson, and examines Canada's homosexual curiosity.