Match Group

It appears that online dating has become very popular in Brazil. There are currently 62 million singles living in Brazil and according to ComScore, 5.6 million of these singles visit online dating sites every month.

Plenty of Fish launched their dating service in Brazil last September and in 9 months they have grown to have about 80,000 Brazilian members logging in each day. This is a huge accomplishment and probably makes them the most popular dating site in Brazil. Since January of 2012 visits from Brazil to POF.com have increased by 64 percent.

To find out more about this dating site you can read our PlentyOfFish review.

What wins out on online dating sites: job status or social status?

Where are all the sensitive men hiding?

Those are the questions answered by two new dating studies, conducted by Lovestruck.com and Chemistry.com.

Lovestruck.com's new profile verification service, called "Lovestruck Verified," has revealed a significant difference between genders in what matters to members when authenticating their dating profile. Lovestruck Verified helps combat online dating fraud by cross-checking users' profiles against the 'Big 3' social IDs: LinkedIn, Twitter, and Facebook.

Lovestruck found a clear preference between genders for which types of verification were used. Male members are 36% more likely than women to verify their profiles, including their job titles, via their their LinkedIn accounts. Women, on the other hand, are 39% more likely than men to cross-check their photos, age, and relationship status against their Facebook accounts. Twitter is the least popular of the three options and shows no difference between the sexes. What does all that mean? It seems that men are more interested in verifying their job status, while women prefer to authenticate their social status.

In other online dating research, Chemistry.com ranked America's Top Ten Cities to Find a Sensitive Man in January, hoping to help single gals find a special someone around Valentine's Day. They found that the highest concentrations of sensitive men are located along the east coast, from Florida to New York, with three popular vacation destinations taking the top three spots: Pompano Beach in Florida, Roanoke in Virginia, and West Hollywood in California. Ann Arbor, Michigan, known for being a college sports town, ranked as the least likely place to find a sensitive man.

Dr. Helen Fisher, Chief Scientific Advisor to Chemistry.com, weighed in on the findings: Sensitive men, known as Builders, are traditional. They deeply value loyalty, duty, respectability and proper moral conduct. They want to do the "right" thing. Builders go way out of their way to keep their social relationships running smoothly. So they watch, listen, and gauge what they need to do to help others and they do it naturally. It's these chivalrous qualities that make a sensitive man."

Rounding out the top ten are:

1. Nashville, Tennessee
2. Buffalo, New York
3. Sarasota, Florida
4. Greenville, South Carolina
5. Wilmington, North Carolina
6. Indianapolis, Indiana
7. Staten Island, New York

For more information on one of the dating sites mentioned in this article, please read our review of Chemistry.com

I notice several comments this week about users not liking the fact that Plenty Of Fish has now made the dating feature "Viewed Me" for paid users only. I had thought this was done a while ago but after some further research it looks like only the ability to see when someone had looked at your profile was removed. You could still see who had viewed you, not just when.

Well earlier this week it looks like you now cannot see who has viewed your profile anymore on POF.com, if you are a free member. You will now have to pay for this privilege.

For more information on this popular dating site, you can read our POF.com review.

Plenty Of Fish is reporting that they had over 300 million monthly visits to their Android and iPhone apps last month. I am not sure if they mean they had 300 million visits to their respective app pages on iTunes and Android Market or if members used the apps on their phones a total of 300 million times (probably the latter, but how can you visit an app, I thought you used an app).

Plenty Of Fish is also seeing mobile traffic increasing by 3 percent every week with 40 percent of all United States signups now coming from mobile phones and tablets. iPads saw an increase of usage by 88 percent alone from December 2011 to January 2012 (must be those Holiday presents). All this traffic equals to over 3 billion page views a month coming from mobile apps. Wow, that is a lot! I never expected such a large percentage of signups would come from mobile devices already.

I guess the iTunes PlentyOfFish app description needs an update though, as I write this post it currently states that Plenty Of Fish has over 145 million monthly visitors and 38 million users.

To find out about this dating service and their mobile apps you can read our Plenty Of Fish review.

According to Dan Slater, an expert in the business of online dating, the answer may be "yes."

The recent online dating industry conference in Miami, Florida saw a range of participants - from the major corporote players like IAC, the owner of Match and OkCupid, to the indie industry-disrupters like Plenty of Fish and Grindr. Every company thinks they know exactly what the future will hold for the industry - what's going to die out, what's going to be the next big thing - but who really has a handle on where online dating is going?

Day One of the conference began with a keynote address from Gary Kremen, the founder of Match.com, the Internet's first mass-market dating site. Match was, and still is, a hugely successful venture, but the climate is changing and online dating sites must adapt with it.

In 2007, Alex Mehr and Shayan Zadeh did exactly that, by creating a dating site that was modeled on social networking sites. Mehr and Zadeh launched Zoosk as a third-party dating app for Facebook, and by 2012 it had reached nearly 5 million unique visitors and had climbed to the top of the U.S. Rankings of online dating sites. Zoosk's success begs the question: Is the Match model dying?

"One of its former employees," writes Slater, "who spoke to a packed conference room in the afternoon, believes that Match and its kind--i.e. traditional dating sites, which, by the way, currently account for most of the industry--have seen their day." Brian Bowman, the former VP of product development at Match, has created a new dating application called TheComplete.me in hopes of giving the online dating industry the upgrade it needs.

Rather than giving users a static profile, TheComplete.me will tap into the sites that members use every day, like Netflix, Picasa, or Amazon, to create a dynamic picture of who each user is. The idea is to create a profile that evolves with you, and is a more complete and personalized representation of who you are than the anonymous profiles used by traditional dating sites.

Taking dating in this direction means major changes for the ideas of privacy and transparency. "If online-dating culture advances to the point where the person you're hoping to date has an expectation of transparency," says Slater, "or, in Bowman's words, 'authenticity,' openness will become the new norm."

The idea is still in its infancy, but it's big news for the online dating industry and may be, in the near future, big news for you.

We wrapped up the 2011 Dating Sites Reviews Single's Choice Award poll today. It ran from October 1st, 2011 and ended today, January 30, 2012. We almost reached 1000 votes, the most we ever have had. In total we had 987 voters who answered 2 questions. The first being which paid dating site would you recommend for the "2011 Dating Sites Reviews Single's Choice Award". The second question asked which free dating site you would recommend.

The annual Single's Choice Award is our most important award we give out. This is because it is voted on by you. Collectively our visitors spend many more hours online with these dating sites compared to what it is possible for us to do. We do have our own opinions as well which is why we have the Editor's Top Pick awards. These awards are based on our own experiences as well as the comments we receive from visitors throughout the year.

For 2011 we listed the top eight dating sites for you to vote on. The three dating sites which received the most votes will get an award, Gold for first, Silver for second and Bronze for third.

The recipient of the Gold 2011 Single's Choice Award is Match.com. We also gave this dating site the Editor's Top Pick - Overall award as well. Match.com received 331 votes, which is 33.5 percent of all votes. Most other dating sites in the poll only were voted on about 8 percent of the time which makes Match.com almost 5 times more popular than most other sites.

The recipient of the Silver 2011 Single's Choice Award is eHarmony. eHarmony has won this award 4 times in a row. They had 22.5 percent of the vote which works out to 222 votes. eHarmony's match system is as popular as every with users which is also why they were the recipient of the Editor's Top Pick - Match System award as well

The recipient of the Bronze 2011 Single's Choice Award is Badoo. This up an coming social dating site made great strides in popularity in only one year to be able to earn the bronze award. While they only had under half of the votes than what the winner of the silver award received, Badoo did get a respectable 95 votes, which works out to almost 10 percent of all votes.

Here are this year's standings for the Single's Choice award for all dating sites in the poll.

1. Match.com
2. eHarmony
3. Badoo
4. Zoosk
5. Chemistry
6. Date.com
7. PerfectMatch.com
8. Lavalife

Thanks to everyone who took the time to vote for the 2011 Single's Choice Award. Our visitors in 2012 will appreciate knowing which dating services are the most popular.