Dating

Founder and former CEO of Bumble Whitney Wolfe Herd told audiences at the Bloomberg Technology Summit that dating apps should lean heavily into AI, including chatbots that can advise users and even go on dates for them.

Herd, who stepped down last year, noted that Bumble will use AI "to help create more healthy and equitable" dating experience, according to Gizmodo.

“You could, in the near future, be talking to your AI dating concierge. You could share your insecurities,” Wolfe Herd said on stage at the Summit, according to Gizmodo. “There is a world where your dating concierge could go and date for you with other dating concierges.”

The FBI has issued a new warning for dating app users about a scam that involves “verification,” which raises more problems for the platforms as they roll out new safety features.

Scammers have been targeting people signing up for dating apps by asking people they match with to verify their identity “for safety reasons.” They share links to websites to get them off the platform, where they can steal the victim’s money and private data, such as credit card information.

The fake website looks real to users, displaying “fake articles alluding to the legitimacy of the website,” according to the FBI’s announcement. The verification website prompts the victim to provide their name, phone number, email address, and credit card number to “complete the process.” When the victim submits the information, they are led to another dating website charging monthly subscription fees.

Dating app Grindr has been sued in the U.K. for allegedly selling the HIV status of its users to third parties.

According to the BBC, the claim was filed in London’s High Court, and alleges that “covert tracking technology” was used to track and illegally share the personal health status of users with advertisers. More than 650 claimants were affected along with reportedly thousands of other U.K. users.

Sharing personal and sensitive data of users with third parties without their consent is illegal in the U.K.

The lawsuit says the information shared with third parties includes the ethnicities and sexual orientations of users. It also says the sharing of such information took place primarily before April 2018, though some data was shared as recently as April 2020. The lawsuit specifically names two companies which help app developers analyze user engagement, Apptimize and Localytics, as involved third parties with access to the data. The lawsuit also claims that these outside firms might have retained some of the sensitive data for their own purposes.

Grindr says it will be offering the biggest change to its platform in the app’s history, describing the app’s new purpose to be a “gayborhood in your pocket.”

According to Axios, the gay dating app was under pressure from both users and investors to give a facelift to the app, which has remained essentially the same for the past few years. Arison has been teasing these changes lately, including the new feature Roam which will allow users to set a location on the app to where they are traveling, so they can match and message with people before arriving.

The new features are currently being tested and Arison plans to launch them later this year.

AI and chatbots are changing how we date, as well as how we use dating apps.

According to a new report in Times of India, as well as a report from Business Insider, singles are gravitating more to AI features, including using them to craft messages and profiles, analyze relationships, and even finding virtual girlfriends and boyfriends via realistic chatbots. (In some cases, dating apps that are AI-based can send chatbots in the likeness of the user out on dates with chatbots of other users and report back how the date went – in other words, the chatbots do the heavy lifting.)

The Business Insider report conducted an experiment where its reporter set up her chatbot and it went on a date. The conversation with her date’s chatbot was sent to her via the app so she could read the exchange. She noted that her chatbot got some of the answers she would have said right, and others wrong. (For example, the chatbot said she loved pineapple on pizza. In fact, she’d never tried it).

Hinge dating app has another campaign around its tagline “designed to be deleted,” where mascot Hingie journeys to the afterlife after matching a happy new couple.

According to Adweek, marketing agency Wieden + Kennedy Portland created the ad campaign for Hinge, including a video which expands on the designed to be deleted theme.

The video is meant to appeal to younger daters with its slightly dark yet funny approach. It begins with a couple kissing in their car who decide to make their relationship official by deleting the app, sending Hingie into the afterlife. The ad continues with Hingie’s journey, where the mascot is dropped in front of a judge called The Oracle, who grants Hingie’s passage to heaven through a golden doorway.