Dating

Dating app Grindr has been sued in the U.K. for allegedly selling the HIV status of its users to third parties.

According to the BBC, the claim was filed in London’s High Court, and alleges that “covert tracking technology” was used to track and illegally share the personal health status of users with advertisers. More than 650 claimants were affected along with reportedly thousands of other U.K. users.

Sharing personal and sensitive data of users with third parties without their consent is illegal in the U.K.

The lawsuit says the information shared with third parties includes the ethnicities and sexual orientations of users. It also says the sharing of such information took place primarily before April 2018, though some data was shared as recently as April 2020. The lawsuit specifically names two companies which help app developers analyze user engagement, Apptimize and Localytics, as involved third parties with access to the data. The lawsuit also claims that these outside firms might have retained some of the sensitive data for their own purposes.

Grindr says it will be offering the biggest change to its platform in the app’s history, describing the app’s new purpose to be a “gayborhood in your pocket.”

According to Axios, the gay dating app was under pressure from both users and investors to give a facelift to the app, which has remained essentially the same for the past few years. Arison has been teasing these changes lately, including the new feature Roam which will allow users to set a location on the app to where they are traveling, so they can match and message with people before arriving.

The new features are currently being tested and Arison plans to launch them later this year.

AI and chatbots are changing how we date, as well as how we use dating apps.

According to a new report in Times of India, as well as a report from Business Insider, singles are gravitating more to AI features, including using them to craft messages and profiles, analyze relationships, and even finding virtual girlfriends and boyfriends via realistic chatbots. (In some cases, dating apps that are AI-based can send chatbots in the likeness of the user out on dates with chatbots of other users and report back how the date went – in other words, the chatbots do the heavy lifting.)

The Business Insider report conducted an experiment where its reporter set up her chatbot and it went on a date. The conversation with her date’s chatbot was sent to her via the app so she could read the exchange. She noted that her chatbot got some of the answers she would have said right, and others wrong. (For example, the chatbot said she loved pineapple on pizza. In fact, she’d never tried it).

Hinge dating app has another campaign around its tagline “designed to be deleted,” where mascot Hingie journeys to the afterlife after matching a happy new couple.

According to Adweek, marketing agency Wieden + Kennedy Portland created the ad campaign for Hinge, including a video which expands on the designed to be deleted theme.

The video is meant to appeal to younger daters with its slightly dark yet funny approach. It begins with a couple kissing in their car who decide to make their relationship official by deleting the app, sending Hingie into the afterlife. The ad continues with Hingie’s journey, where the mascot is dropped in front of a judge called The Oracle, who grants Hingie’s passage to heaven through a golden doorway.

Dating apps are adding geolocation sharing features to their platforms, but a new investigation found that it’s possible to identify the exact location of a user with stunning accuracy.

According to a new report from Mashable, a study by Checkpoint Research’s Alexey Bukhteyev found that trilateration can be used to find the precise location of a dating app user. Most dating apps use location filters to match people who are relatively close to each other, but trilateration can find the exact position of a user by measuring distances from multiple points, accurate to within a few meters. This technique can also circumvent privacy protections built into these apps.

Bukhteyev found this particularly worrying on LGBTQ+ dating apps, two of which were used in his investigation, according to Mashable. One of the issues is that in countries that don’t recognize the rights of LGBTQ+ people, local and government officials can locate and target dating app users with trilateration. Recently, officials in the Middle East were targeting people on gay dating apps, asking them to meet for a date, and arresting them when they arrived.

YouApp Homepage Snapshot

Two dating apps based in Asia have changed their platforms to entice women - and intend to take market share away from popular dating apps like Tinder and Bumble.

According to South China Morning Post, dating platform YouApp recently underwent a major revamp. The app now uses AI to create personality tests targeting specific demographics and cultures within its userbase, to correct a longstanding problem: men outnumber women on these platforms.

In fact, Pew Research found based on a survey conducted in 2022, 54 percent of women in the U.S. felt overwhelmed by messages on dating apps compared to 64 percent of men who said they felt the opposite.