Wear your politics on your sleeve along with your heart. In the wake of Brexit, a new dating app hopes to bring together British singles who voted to remain in the European Union.
"Why wait until you’re halfway through an evening before finding out your date voted Out?" says the site. “Better Together Dating is a unique dating service for the 48%; for those who know that Britain is stronger within Europe, for those who celebrate the diversity, joy, and love that our great continent provides, and for those with Bregret.”
Better Together has already been hailed as the Tinder take on Brexit. The service is the brainchild of M14 Industries, a Manchester-based startup founded by John Kershaw. Kershaw previously created Bristlr, a tongue-in-cheek dating app for singles with beards and those who love them. Though it was originally intended as a joke, Bristlr took off and how has about 20,000 monthly users.
Could Better Together become the same? Kershaw told The Atlantic that the site was designed to be a way to support the Remain cause, though it’s probably too late.
“We’ve got Europe in our DNA; half my family are French, we’ve got staff here on an EU visa, and some of us are the children of immigrants,” Kershaw said. “I wanted something to cheer us up.”
Several hundred users have joined the site so far, primarily from the United Kingdom. The gender split is 60% male and 40% female, numbers equivalent to Tinder. Better Together’s interface also resembles Tinder. New users sign up with Facebook, and can only chat with people when they have mutually matched or both starred each other.
When it comes to profiles, Better Together is slightly more extensive than its predecessor. Members are asked to answer questions like: “What is your favorite city to visit in the EU?” “What languages do you speak?” and “What countries have you visited in the EU? Tell your favourite story!”
Like many mobile dating apps, Better Together targets a younger market. It’s a smart move for the company, considering that 75% of British citizens between ages 18 and 24 reportedly voted to Stay, along with 56 percent of voters between ages 25 and 49, according to a YouGov exit poll. It could be a sign that Better Together will find the same unexpected success as Bristlr.
As for Kershaw’s favorite creation, he hesitates to choose. ““The beard is less of a deal-breaker,” he told the Evening Standard. “If you had someone with a beard who wanted to vote Leave, that’s probably a no. But someone who wanted to back Remain but didn’t have a beard, that’s maybe OK. But it depends on the quality of the beard and the conviction of the politics.”
For more dating services you can check out our UK dating sites and apps category. Of those Match UK is one of the most popular among singles.
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