Singles in China Flock to Soul a Metaverse Dating App
- Monday, July 11 2022 @ 07:00 am
- Contributed by: kellyseal
- Views: 1,025
Metaverse dating apps have become popular among singles in China, and now one of the most popular - Soul - intends to go public in the Hong Kong market. It is backed by tech giant Tencent, with Bank of America Merrill Lynch and CICC serving as co-sponsors.
Soul lets users create and use avatars (often resembling Japanese anime) to interact over the app, and rivals TikTok for time spent engaging on the app – an average of about 40 minutes per user, according to South China Morning Post. It currently has over 32 million users.
Downloads and engagement have grown in part due to recurring lockdowns across the country from Covid-19 outbreaks. Between 2019 and 2021, Soul’s monthly active users went from 11.5 million to 31.6 million, according to parent company Soulgate.



