General News

Dating app Bumble exceeded analysts’ expectations when the company reported its first quarter earnings, with revenues and new subscriber numbers significantly higher than what was initially predicted.

Revenue for the dating company rose 43 percent from the same quarter in 2020 to $171 million, up from $79.1 million this time last year, beating expert estimates and even the company’s own predictions. According to Marketwatch, Bumble shared that the number of total paying users also rose significantly, up 30 percent to 2.8 million compared to 2.2 million from the first quarter of 2020. 

This past quarter was also good for Bumbles other dating brands like Badoo. Revenue for them increased year-over-year to $58.1 million.

Raya Bans Kate Haralson

Image: Twitter

Celebrities are making their way onto dating apps, but lately it isn’t going so well. Actors Ben Affleck and Matthew Perry were matched with young female users of Raya, who outed them on social media. 

According to The Los Angeles Times, Affleck was matched with podcaster and actress Nivine Jay, who thought his profile was a fake account and posted a TikTok saying so, but then added a video Affleck sent her over Instagram saying, “Nivine, why did you unmatch me? It’s me.” She poked fun at herself for not recognizing his account as real, but over 8 million people saw her TikTok and went after the actor, making fun of his private plea.

Jay told media outlets that she’d meant to make fun of herself for not believing Affleck could be on Raya, and that she didn’t think he should have been shamed for it. She told E! “l was making fun of myself for thinking he was a catfish and it was just supposed to be funny.”

Online dating company Match Group’s stock rose after details of its first quarter earnings report were announced. Shares were up 5.3 percent to $146.30 according to recent trading reports.

Barron’s reported that Match Group posted revenue of $668 million for the quarter, up significantly from original Wall Street forecasts of $650.7 million. And profits were also up 57 cents a share, higher than the expected 40 cents per share. Match Group owns a range of popular dating apps, including Tinder, OkCupid, Plenty of Fish, and Hinge as well as niche apps like BLK and OurTime.

Tinder is still the star of Match Group’s offerings and its main revenue stream, with 18 percent growth in revenue for the dating app. However, Match Group noted that it has seen 30 percent growth in the rest of its business. Notably, some of its lesser-known apps like Hinge are seeing a surge of growth as the company invests more in its other offerings, too.

Tinder announced the launch of Vibes, an all-new event feature that presents pop-up questions on the app for limited periods of time to drive user engagement.

According to The Verge, Vibes events will occur once a week for about 48 hours. During the event, users are asked a series of questions on a range of topics, from pop culture to personal habits. If they decide to participate by responding, their answers will populate their profiles for other participants to see and only for a limited time (about 72 hours) before they disappear. 

The questions are intended to be conversation starters as well as fun and a bit insightful, like: “are you always 20 minutes early or ten minutes late?” Or this one revealed in an article by Tech Crunch: “How do you feel about cooking?” Participants can choose answers like “a nicer Gordon Ramsay”, “Low-key would rather starve”, or “For survival only”.  

CEO Adam Cohen-Aslatei on S’More TV

Image: S'More

Dating app S’More is testing a new feature called S’more TV, offering users access to celebrity interviews and other videos the company has produced.

S’More TV was inspired by the company’s Instagram Live feed, where CEO Adam Cohen-Aslatei has been interviewing reality TV stars, WWE athletes and models about their dating lives and other dating-related topics. After gathering more than 50 hours of content according to Tech Crunch, he decided to launch the new feature and provide the content directly to users from the app as a “conversation-starter.”

To promote the new feature, S’More users will now receive prompts directing them to watch S’More TV, where they will be able to comment on the videos. Commenting is encouraged, because the feature is intended to help users attract potential matches as well as giving them a starting point for conversation.

Artificial intelligence is part of the dating app experience, but what most online daters don’t know is that it could be influencing your decisions about matches and who grabs your interest more than you know.

Researchers from the Universidad de Deusto in Spain conducted a study to find out how much of our current decision-making is driven by the information we are fed – specifically when it comes to AI. AI is the driver in matching algorithms on dating apps, monitoring your choices and preferences to better understand who you are, and then suggesting who might be a good match for you.  

According to the study’s press release, researchers provided participants with images of fictional potential dates as well as political candidates, and asked each person to choose, based on the images provided, who they would vote for or who they would consider dating, respectively. In some cases, AI would explicitly favor certain candidates by how accurate the match was – for example, offering that one candidate or potential date had 40 percent compatibility while another had 90 percent compatibility.