Retro Gaming Icon Atari Invests In LGBTQ Dating App Qutie

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LGBTQ singles can face a challenging dating landscape. Bars aren't always the best place to meet, and though dating apps are an option, many cater to a hookup-oriented market and most focus solely on lesbian women or gay men. Qutie, a up-and-coming app from LGBT Media Inc., hopes to change that - with a helping hand from the iconic entertainment company Atari.

“We created LGBTQutie after being frustrated with the limited options for LGBTQ people looking for relationships, friendships and meaningful connections,” says Qutie’s campaign on StartEngine, an equity crowdfunding platform. “Our app is inclusive of the full spectrum of LGBTQ sexual orientations and gender identities. LGBTQutie is more than just another dating app. We are community-focused and provide users with content that is relevant to them including LGBTQ specific news, blogs and events.”

Qutie blends the ubiquitous swipe-based matching system with extended profiles and questionnaires that help users learn more about each other. Users can send 10-second video clips to one another, a feature that encourages deeper connections while also promoting safety and reducing catfishing. Many features on the app are free. Additional perks can be accessed via an upgraded Rainbow Membership. Since its launch into the LGBTQ community last May, Qutie has seen up to 400% growth in monthly user acquisition.

Atari joined forces with LGBT Media in 2017. The two companies said they hoped to represent the LGBTQ community and set a “new standard” for inclusive gaming. LGBT Media acquired and re-launched Pridefest, an interactive social-sim game from Atari in which users play a mayor responsible for restoring the city and launching Pride parades. The game is now called QutieLife.

As the next step of their partnership, Atari has made an investment in Qutie to fund increased gamification within the app and help facilitate international expansion. Qutie will also use the investment for marketing campaigns to solidify Qutie's position as a leader in the LGBTQ dating and social networking app market.

"This new larger investment from Atari is a huge step for our company," said Jordan Weiss and Rachel Kimelman, co-founders of Qutie. "This will allow us to scale our growth and opens up a whole new realm of possibilities."

"We believe Qutie is a great relationship-focused platform that provides a comprehensive social experience for the LGBTQ community, combining online dating, gamification, and all aspects of a thorough social networking platform," said Frédéric Chesnais, CEO of Atari. "We're thrilled to continue our investment in Qutie to enhance their app features through increased gamification in the upcoming months as well as facilitate additional international expansion for the LGBTQ community at large."

Qutie will be participating in New York City's 2019 World Pride event on June 30. The app is currently available for iOS and Android.