Online Dating Goes Elite With New ‘eHarmony Premium’ Service

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eHarmony has built a stellar reputation as one of the Web's most reliable dating services since it launched in 2000. The company is a pioneer in the field, one of the earliest to use science to create highly compatible relationships based on key dimensions of personality that are proven to predict successful long-term relationships.

In recent years, eHarmony has lost some of its sex appeal. It’s not as flashy or as technologically advanced as some of its competitors, but it remains a firm favourite for singles who are serious about finding love. The company knows its market well, and to further target them as the industry gets even more crowded, they have just announced the launch of eHarmony Premium.

eHarmony Premium offers an even more curated approach to online dating that builds upon their already-advanced matching algorithm to increase your odds of meeting the right person.

"Over the last few years, we tested a variety of premium services focused on delivering a more personalized online dating experience. In keeping with our mission to provide compatibility matching to a diverse population, we decided to focus our efforts on releasing a solution that could help a large volume of online daters today," said Grant Langston, eHarmony’s chief executive officer, in a statement.

The new option aims to help busy daters save the time and effort they’d otherwise sink into scrolling through matches (not to mention the cost and effort of going on multiple bad dates). eHarmony Premium helps users to:

  • Get up and running faster with a one-time profile consultation with an eHarmony expert that will help you highlight your best, authentic self
  • Stay top of mind through a new "Spotlight" feature designed to promote your profile for an entire day each month
  • Know who is reading your messages and who isn't to eliminate time wasted communicating with someone who may not be as active online
  • Go incognito to see who has been checking you out and view their profile without reservation

Premium is currently available online or as an in-app purchase starting at $30 a month on top of the standard subscription price. This latest product update falls in line with the company’s intent to take the platform in a new direction - one that makes it easier and faster to find a match.

"eHarmony Premium is a refreshing new way to help people immediately increase their chances of finding love,” said Langston.” This is just the beginning. We plan to roll out additional amenities and tiers in the coming year including professional photography and coaching advice, to name a few."

For more on the service you can read our review of eHarmony.