Yahoo Personals has some Interesting Dating Partners

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I was doing some Yahoo! Personals research and came across some interesting information. Yahoo! Personals has 13 international sites and I had always thought they were all based on the U.S. and Canadian Yahoo dating websites. I was wrong. It looks like some of the international dating sites are actually partnered dating sites. Basically what this means in the dating world is the underlying dating site is actually run by another company. The dating service itself still retains the other partners logo and general theme of the website (in this case Yahoo). Partnering like this is not necessary a bad thing since the partner usually are experts and already successful in their field. Both partners benefit with the relationship, with each endorsing the other.

From what I can tell, Yahoo! Personals for the UK & Ireland is actually the Match.com UK dating site. Yahoo! Personals for Germany and Taiwan is Match.com as well. Yahoo! Personals France, Italy, Brazil and Spain is part of the Meetic Network of European dating sites. I would also question the Japan, China, Hong Kong and Taiwan Yahoo dating sites.

This leaves just the US, Canada and the Australian Yahoo dating sites being actually owned and run by Yahoo. The Yahoo dating site for Australia though, is partnered with eHarmony Australia. On Yahoo's main dating page you have the choice of going directly to Yahoo Dating to search for singles or visit eHarmony Australia to let them find your matches for you. This is a similar idea to AOL's partnership with eHarmony (See Story).

I guess I was more surprised than anything else. I had always figured Yahoo being so big that they would have created and run their own dating sites for these countries.

For more information on Yahoo! Personals, read our online dating review.

UPDATE: Wow, I must of been reading eHarmony's mind! They released a press release yesterday (which I just saw today, Nov 12) announcing eHarmony Australia and Yahoo's partnership.