Online Dating Market Research Updates

The United States online dating industry market research report from IBISWorld has updated their numbers for 2012 and their predictions for 2013 and beyond.

For the last 5 years the online dating industry has seen an average revenue increase of 2.9 percent and should reach $2 billion annually in 2013. After a slight dip in 2009 due to the recession revenues are up in large part to the increase use of smartphones and tablets by single adults who have a lot of disposable income. Realizing this, dating sites have created dating apps for their services on a wide range of mobile devices including the iPhone, Android and Blackberry. Most of these devices are also GPS enabled which has led to location based dating as well.

In the last 5 years the number of dating services has increased in the US on average every year by 3.1 percent according to IBISWorld to 3,898. Employment has also increased by the same amount by these dating companies to an estimate of 7,376.

IBISWorld predicts that demand will be strong in the next 5 years for online dating services. This is due in part to the increase use of smartphones and the increase in internet access for households. Mobile dating revenue is expected to almost double in the upcoming 5 years.