Lavalife and Playboy become Partners

Yesterday Canada's number 1 ranked dating site (among the top 10 in the world) Lavalife released a press release regarding there partnering with Playboy. Lavalife members who belong to the Intimate Encounters section of the dating site will get access to content from Playboy.com, while Playboy members will receive access to Lavalife's online services. Lavalife's other dating sections include Casual Dating and Relationships.

While at first I was surprised with this partnership since Lavalife image has always been more low key (until the recent internet ads anyways). Playboy has been hit hard with intense competition from the internet becoming so popular so they are obviously looking for other ways to expand. With Lavalife's Intimate Encounters becoming more popular I can see where this may bring in more business for Playboy while giving Lavalife access to more young adult males.