Is True in Financial Trouble?

According to the New York Times, True has a huge advertising bill from the last six months which they have not paid. In March True.com was ranked as the number one most visited dating site according to Hitwise. Since then it has fallen too number six and the main reason for this most likely is only a few True dating ads can be found on the net now. True's big advertising push most likely got them in financial troubles with ad spending out pacing paid members sign ups.