Hot or Not is now Paid (again)

Hot or Not has decided to abandon their free dating format. The main reason the dating site suggests, is because the number of spammers and fake profiles increased to the point of being out of control and slowing down the system. In my opinion Hot or Not is switching back to a paid dating site because it is more profitable. A couple of months ago they switched to a free dating site system hoping to draw in more users. Free dating sites make money by selling ad space on their site or by the number of users who click on these advertisements. Hot or Not was hoping with their current user base and the additional users they would receive for being free would off set the cost of loosing membership fees. This was obviously not the case.

You must remember running a good dating site, with some sort of quality control of profiles and customer support costs money. Not only that, online dating is a very competitive market and dating services must be constantly upgrading their services and adding new and useful features to their site to help attract more singles, which again costs money. With Hot or Not going with basically the same paid format as before, will benefit singles on the site more in my opinion, than being free.