Match Group

This time OkTrends took a look at almost 1 million people and their messaging habits on OkCupid. What they found may shock some people:

A message sender's race is a huge factor on the average reply percentage.

Here are a few interesting points they raised:

• Black women are the most talkative. They are more likely to reply to your message, about a quarter more than other races.
• White men get more replies from almost all groups when then send a message to someone on a dating site.
• White women prefer white men but Hispanic and Asian women do more so.
• Men don't tend to write black women back as often as the average response rate.
• White men are rude to all races. The average response rate of a white male is 40.5% across all groups but the average response for non-white men is almost 8% higher at 48.1%.

Visit the OkTrends for the complete details on this story including easy to read graphic charts. To find out about OkCupid, read our review.

Some people have this vision of the type of people on your average online dating site. Assuming the very worst version of this vision, here's what the legions of online daters are:

• Losers
• Freaks
• Geeks/Nerds
• Psychopaths/Murderers/Con Artists
• Depressed People
• The Mentally Ill
• Ugly People
• Fat People
• People with No Social Skills
• People with No Friends
• People with No Life
• Etc, etc, etc.

While ANY subset of the population will include the people above, it is unfair to assume that online dating contains a majority of the "undesirables" of society. Let me give you a little example of who is really doing online dating:

OkTrends recently took a look at how religion and race affects online matching. This is a summary of what they found based a random pool of 500,000 members:

• The Zodiac Sign - Statistically makes no difference. It doesn't matter if you are a Leo and female, the person you end up with has an equal chance of being any of the twelve Zodiac signs.
• Match By Religion - Agnostics and Jews get along better with most other religion groups while Muslims and Hindu men tend to be the most choosey.
• Match By Religious Attitude - It doesn't seem to matter how serious someone is about their religion. You have an almost equal chance of liking someone who doesn't take it too serious.
• Match By Race - Surprisingly there is nothing dramatic here. The overall compatibility of all races is pretty even.

For a more detailed explanation on how race and religion effect matching, read oktrends and to find out more information about this dating site read our review of OkCupid.

Match.com's SVP and North American General Manager, Mandy Ginsberg, has been named as one of Brandweek's 2009 "Marketers of the Year". These awards honors 12 individuals yearly who display creativity in marketing. A select panel of Brandweek editors choose the winners by scoring candidates by merit and marketplace efforts.

Ginsberg was honored for her work on Match.com's "It's Okay to Look" campaign, as well as the "Rejected by eHarmony" campaign for Match.com sister site, Chemistry.com.

After the Chemistry campaign, Chemistry.com's awareness figures quadrupled among singles. Similarly, Match.com's campaign with real Match members in TV commercials, combined with the 6 month guarantee helped the dating site grow by 15 percent this year.

On a related note, one interesting statistic that Ginsberg mentioned in a Brandweek article was, every day at Match.com 1,000 members leave the dating site because they have found someone special.

For further information about the dating site, read our reviews of Match.com.

OkTrends first online dating advice post was about the number of responses members of OkCupid see from first contact messages of different lengths (see Story). Their second advice article takes a look at what members should say in these messages to increase the likelihood of a response. OkCupid based it's data on over 500,000 first contact messages from their dating site. Here are a list of recommendations. Any statistic information given is based on the average reply rate of all messages of 32 percent.

1. Be Literate - Bad spelling, grammar and netspeak makes a terrible first impression. For example the average of messages who used words like "ya" only saw a reply rate of 7 percent. There are a few exceptions to the netspeak rule, most deal with showing emotion like "haha" or "lol".
2. Avoid Physical Compliments - This is the same for both genders. General comments like "cool" and "awesome" (38% reply rate) work well but physical comments will see a huge drop in replies. The average message with the word "beautiful" in it saw a drop in the rate of replies of 10%. The word "sexy" was even worse and saw a drop of 14% to only 18% of initial contact messages to ever see a reply.
3. Use an Unusual Greeting - A message with no traditional salutation saw a reply rate of 27%. Messages with the 3 top salutations of "hi", "hey" and "hello" all performed below average with "hi" doing the worse at 24%. The best response rate was with the salutation of "how's it going" with 54%.
4. Don’t try to take it Outside - Asking for email addresses, cell phone numbers or other off site communication in the first contact message saw all reply rates drop to almost 10%.
5. Bring up Specific Interests - Mentioning your specific interests or better yet, those of the person you are contacting, increases the chance of response to almost 50% in some cases.
6. If you’re a Guy, be Self-Effacing - Male message reply rates increased if they appeared unsure of themselves and used words like "sorry", "apologize", "awkward" and "probably". This is not true for women.
7. Consider Becoming an Atheist - Mentioning any religion helps increase the average response rate, but mentioning the fact that you are a "atheist" increased the response rate twice as much over the increase the leading religion of "Christian" saw. With the word "atheist" in your message, members saw a 42% response rate, "christian" saw a 36% response rate.

For more on this dating site, read our OkCupid reviews.

Touch and date - that's the way with the iPhone! Online dating has made the process of getting out and meeting new people easier than ever before. But dare we say the iPhone has made dating even easier? There are enough iPhone dating apps to fill a bucket and have it runneth over, but to help you save time, we've gone through the best of the best and made this short list for you to review. Some of the apps are free, some are affiliated with major online dating sites. Whatever your preference, use the following list to your advantage. Spend less time searching and more time meeting!

Match.com iPhone App
Designed to work hand-in-hand with your Match.com online dating account, this app is not only FREE, but it's very intuitive to use. While you cannot view all of the information you would generally view if you logged in on your computer, you can see pictures, read profiles, wink, save favorites and send messages. The interface is well-designed and they've recently added a new feature where you can search for other members of Match.com who are nearby and send them a message! Other cool features are the ability to take photos with your iPhone and instantly upload them to your Match.com profile and edit your profile information on the fly.