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Tinder might be the dating app giant, but other dating apps are seeing success by catering to specific market needs that don't involve endless swiping.

Last month at Tech Crunch Disrupt, a panel of dating app CEOS gathered to discuss the industry, trends, and how things are changing – they think for the better. Specifically, the talk was given by three female CEOs about how women are changing the dating app game: Whitney Wolfe from Bumble, Dawoon Kang from Coffee Meets Bagel, and Robyn Exton of Her.

One thing to note: while these are all dating apps, they made sure to point out that their focuses and application are different. Bumble is a female-centric dating app similar to Tinder and free to use, although the company is looking for ways to monetize the app without resorting to all-paid memberships or advertising. Wolfe says that they have noticed an interesting trend among users: that they are looking for friendships, too. Right now, Bumble’s platform allows you to look for friends as well as dates, but soon they will be rolling out a feature that includes finding groups with similar interests.

Coffee Meets Bagel is an app that stresses quality over quantity, allowing only one match per day, and giving the users only twenty-four hours to accept a match. Kang is focused on the success of the matches, which she says only helps other people spread the word about the app. She is rolling out a paid feature that lets daters use an A/B test to see which photos they should put on their profile. Right now, users can also pay for a premium membership, which includes more matches and other incentives.

Her is aimed specifically toward female dating in the LGBTQ community. Exton points out that they have been lucky to be able to focus on one gender when studying patterns for dating and befriending people over the app. The app offers users a community – with news of local events, social networking, and dating applications.

All three CEOs agreed that a more nuanced approach to features is the key to an app’s success, designed to benefit a specific group of users, whether that is women, same-sex daters or people looking for friendship.

Despite the popularity of Tinder and our swipe-happy culture of dating, there is still room in the market for other players – even new apps. Most people (while they do still use Tinder) are looking to other apps to help fill a need that they feel Tinder isn’t serving. Whether daters have concerns about security, or are looking for an app that offers more than photos, or look to a niche market (like Farmer Dating) to satisfy their particular requests for mates, many more apps are launching and some are seeing success.

Competition, no matter how saturated the market, is always good for the consumer.

Mixing politics and dating isn’t always the best idea, but one thing’s for sure: politicians want to encourage young people to vote and be politically active. So what better way to connect with them than on their own turf?

At least, this is the thinking behind UK Prime Minister David Cameron’s latest move. He joined Tinder last month, not to date, but to connect with millennials, who are a target voting market. He met with leading tech companies earlier to try a new approach that would engage young voters.

Reports claim he has joined Tinder to encourage young people to vote in the EU referendum, amid fears many aren’t registered. The plan with Tinder is that Cameron will place advertisements that resemble dating profiles as part of the electoral registration drive.

Does this seem deceptive to people on Tinder who are looking to meet dates, not to engage in politics? Perhaps, but this isn’t the first time dating apps have gotten political.

Earlier this year, Swipe The Vote asked Tinder users 10 questions designed to assess their political preferences for issues like same-sex marriage, immigration and fracking. And when Bernie Sanders supporters on Facebook noticed a trend of Bernie fans looking to meet each other, a new dating site called Bernie Singles was born. Now, there’s even a dating app for Trump opponents called Maple Dating, which offers eligible Canadian matches to Americans who want to leave the country.

So what does all this mean? Are dating apps getting more political? Should dating and politics mix? It’s murky ground, but one thing is for sure. Politicians wanting to capture the attention of young voters have to think outside of normal ad campaigns. And if setting up a dating profile on Tinder works to engage your audience, then why not meet them where they are?

Bumble has gotten in on the political action, too. It now allows its users to declare which Presidential candidate they support, and to filter those who disagree accordingly. JSwipe also has features that let you filter according to political persuasion. And while most daters are willing to date across party lines, they have their limits. The polarization of American politics is getting more personal, where people who are staunch supporters of particular polarizing candidates – like Trump – or specific issues, like those that deal with LGBTQ laws – do not want to date those who disagree with them.

So where does that leave us? Dating culture reflects our shifting values and politics, so it’s only natural that in a controversial Presidential election season, we become more engaged in political discussion. But hopefully after November, you can date a little easier.

For more on this dating app you can read our Tinder review

Since its debut, The League has earned a somewhat elitist reputation. True to its name, the dating app screens all of its applicants according to their career and education, making it a place for singles of a certain stature to find each other online.

Recently, the company launched a new version of its dating app in Los Angeles following a soft launch in New York and San Francisco, and is now focusing on events. Potential members are still required to apply before being able to use the app (the company claims more than 100,000 are on its waiting list). But once you’ve been approved as a member, you can join or create new events based on your interests.

TechCrunch interviewed CEO Amanda Bradford about the app’s new focus, and she emphasized its potential. “The overall goal,” Bradford told the news website, is to turn The League into a “members-only club,” with “a killer singles scene.”

Business Insider was a little more skeptical about the relaunch, calling it a “do or die moment” for the company, since they need to make some cash soon. According to Business Insider, The League spent most of the last year rebuilding its app from the ground up because it wouldn’t scale properly – hence the focus on events. The company needed to see if people were just curious about the app because of the media buzz, or if it was a viable platform where its members would truly engage. Although the app is still free, Bradford did say that the plan is to offer a freemium service and start charging a tiered membership fee, similar to a members-only club. “Ads aren’t feasible for us,” Bradford told the website.

The newest version of The League is meant to encourage friendships and networking among the site’s members, and not necessarily limit connections to dating. For instance, a female user can create a “women’s wine circle” or a running group. The focus is more on the activity, event or interest, and less on meeting potential dates, which makes these events more organic and fun compared to a singles party. The League has done its own events for members, but these are limited in comparison to members taking charge and creating events themselves.

So while the company says it’s not moving away from the dating space, it seems to be focusing more on the app’s potential to create connections – whether it’s friendships, business contacts, or potential dates.  The bigger question is how soon the app will be able to grow its membership, stickiness, and eventually its revenue stream.

This Wednesday, June 8th, 2016 at 7pm EST (4pm PST) the dating service OurTime will be hosting a 1 hour live chat session with Dr. Terri Orbuch who is know as "The Love Doctor". She will be answering as many questions she can about relationships and love in the online dating world. If you want to join in on the conversation be sure to ask your question using the hashtag #OurTimeChat on OurTime's Facebook page.

Dr. Terri is a professor at Oakland University, a therapist, and an author of 6 relationship books. She has been featured in many national publications including USA Today, Time magazine, and The Wall Street Journal. She also has appeared on CNN, The Today Show, and many other well known TV shows. She is also currently the relationship expert for the dating site OurTime.

Tinder has just released an update to its app. Now, Tinder users in New York City (where the new feature is being tested) can play "matchmaker" with other users by sharing profiles in their social networks outside of Tinder.

WIth the new feature, these users can share profiles of other users on messaging apps like Slack, Evernote, and Gmail, or social platforms like Linked In, Tumblr, GroupMe, and Wunderlist. Tinder users however are not able to share profiles over Facebook.

In theory, a matchmaking feature on Tinder makes sense because of the sheer volume of users - it expands your network and opportunities even more. The downside of this latest update is that other people on Tinder can take your profile, post and share it wherever they want, and you have no control.

People post their profiles on Tinder knowing that other users of the app can swipe and accept or reject them, but like with online dating sites where users don't necessarily want their work colleagues or family members to know they are signed up - swiping and matching has always been done within the confines of the app. Even though you sign up on Tinder with your Facebook account, and photos are pulled from your Facebook page, your activity on Tinder isn’t posted to your Facebook account for all to see. The two are kept separate for privacy. 

Our work and love lives have generally been kept separate for good reason. Let’s say you have a business meeting with some important clients, who are connected through your boss (and to you) on a platform like Slack or LinkedIn. You probably wouldn’t want them to know how you present yourself on a dating app – as it could be very different from your professional persona. In Slack, you can send a Tinder profile you received to your entire work team if you want. In LinkedIn, you can share the Tinder profile with the general LinkedIn public. (This might make for a good revenge plot if you are upset with a co-worker or an ex girlfriend.)

If you share over Wunderlist, you can essentially make the profile you are sharing part of your “to-do” list. If you want to save and read someone’s profile later, you can do this when you share with Pocket.

Once you share a profile, the recipient gets a link to open the profile in Tinder. If they don’t have an account, they are prompted to join in order to view. (The shared links expire after 72 hours or five clicks, so at least there is a limit on sharing one profile.)

New York is a testing ground for this app feature, so it might be tweaked before it’s launched to other cities.

Will this new feature work for Tinder users? It's hard to tell, but it definitely will make online dating not only more interconnected, but more complicated. When you blur the lines between public and personal and don't give people the capacity to maintain some control over their own profiles, chances are, they won't stick around.

Tinder’s simple swipe functionality has long made it a target of criticism. Detractors claim the dating app is a magnet for promiscuous singles hoping for hook-ups, while defenders say meaningful relationships are also part of the package. A new study suggests the latter may be right.

Researchers at Webster Vienna Private University in Austria asked 75 users of Tinder and other dating services to complete questionnaires about their motivation for online dating. They were also asked to rate their sociability, self-esteem, and sexual permissiveness. They shared their findings in a paper entitled 'On the differences between Tinder versus online dating agencies.'

“To date there has been little scientific research exploring the characteristics and motivations of those who use online dating agencies and social dating apps,” said lead author Dr. Kathleen Hodkinson, Assistant Professor in the Department of Psychology. “We were interested in understanding whether users of these two types of services differ from each other, and from those who do not use any form of online dating. What the research has essentially highlighted is that they don’t appear to.”

The study concluded that Tinder users have the same motivations as users of other sites, and that they do not significantly differ from traditional daters in their behavior or what they’re looking for. Those results are in line with a broader body of research that has found that online daters strongly resemble those who do not use online dating. “It is likely,” Hodkinson explained, “that as online dating continues to grow in popularity, its users are becoming increasingly diverse and therefore more reflective of the general population.”

Early studies of online dating drew completely different conclusions. They found a positive correlation between time spent on the internet, loneliness, and anxiety. Further studies failed to replicate that finding, and with the stigma surrounding online dating almost completely gone, Hodkinson’s study feels closer to the truth - at least the truth as we experience it in 2016.

What Hodkinson’s team did find is increased sexual permissiveness in Tinder users, which they chalked up to the younger age of the app’s userbase. They also found they men are more likely than women to use dating services to find casual sex partners, a finding that is consistent with other studies that show similar behavior patterns among males both online and offline.

The study hopes to inspire more in-depth research to further test the assumptions made, in particular taking other variables such as religious beliefs, income, and marital status into account. For now, it provides a starting point for evaluating how dating services are used today and how it may evolve in the future. For more on this dating app for which the study is about please read our review of Tinder