eHarmony Turns 10 Today - Happy Birthday!

General News
  • Monday, August 16 2010 @ 11:28 am
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Today eHarmony turns 10. To let people know how successful this online dating site is and how easy their members find love they have come up with an advertising campaign called "Love Begins Here". You can expect to see some new television commercials (directed by an Academy Award-winning filmmaker) along with a huge billboard in Times Square. Nearly 50 couples participated in the 8 day shoot in Los Angeles to create these commercials. None of the eHarmony success story couples were paid to appear in the ads.

This ad campaign also marks a new direction for the commercials. You will not see the couples talking about the relationships as in previous spots, instead images and music will tell the story. They hope to reach singles more at an emotional level. eHarmony plans to spend from $25 to $30 million on this new campaign, both online and off.

For more on the story you can visit the NY Times and to find out more about this dating site you can read our updated review of eHarmony.