eHarmony Financial & Market Estimates

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eHarmony is a privately held company, so unlike, which is publicly owned (you can by stock in it), they do not have to release any public financial statements. In's quarter 4, 2009 financial statement they reported $343 million in revenue for 2009 along with about 1.4 million subscribers per quarter (see Story).

Piper Jaffray's, Gene Munster, who is a senior research analyst that specializes in the internet, estimates that eHarmony earned about $250 million in revenue last year and has about 13 percent of market share in the dating industry. Muster also states that eHarmony is a natural acuisition target for companies like AOL, IAC (owners of and Yahoo.

For more on the story, read CNBC and to find out what makes this such a popular dating service, read our review of eHarmony.