eHarmony Australia

eHarmony
  • Contributed by:
  • Views: 4,424

The Australian website Smart Company did an interview with the vice president of international marketing at eHarmony, Sean Cornwell. In the interview he was asked several questions which resulted in him giving us some new information and statistics about eHarmony in Australia.

eHarmony.com.au was launched in November 2007. In those 2 years, the matchmaking site has had over 650,000 single residents of Australia register. In the first quarter of this year (2010) they saw 123,000 additional people create profiles on eHarmony Australia. Part of the huge growth this year is due to a bigger marketing budget. By late 2009, eHarmony felt they had enough Australian members in which they could properly promote their service through the media.

eHarmony offers singles a chance to receive high quality matches. Singles who sign up to eHarmony will receive between

five and a maximum of seven compatible matches every day.

These matches offer the best chance for a relationship to develop, but it is still up to members through communication to see if there is any sparks or chemistry between them. eHarmony believes it is more important to receive quality matches than to receive a large number of matches that have little chance of creating a successful relationship.

For more information about this dating site, read our review of eHarmony.