What is With Advertising on FriendFinder?
- Saturday, April 25 2009 @ 08:37 am
- Contributed by: Editor
- Views: 2,842
I have never understood why on a paid dating site you would have advertising for other similar dating sites. Why send your customers somewhere else if you offer a good product? Unfortunately almost all dating sites have advertising now days.
When I first started this story over a week ago, I had thought FriendFinder had removed the advertising from their network of dating sites and was going to applaud them for it. Since then, in the few days I have been double checking this fact, I have come to realize either there ad system isn't working right (the reason behind me not seeing the ads, and no, I do not run ad blocking software) or the ads are only shown during certain time of day.
A document published back in December 2008 about the FriendFinder IPO notes that they make on average $152 thousand a month in ad revenue on their sites. This is not a lot of money, especially with the amount of traffic they have (even they admit to this fact). For being such a wiz with their own advertising on other sites, I just can't understand the failure with advertising on their own sites. It is poorly placed, off center, not pleasing to the eye and not audience targeted. Frankly, when I see that annoying two color flashing banner ad on FriendFinder telling me I have won something, I just want to run. Don't they realize they are driving their potential customers away? I would bet, if they removed the ads that are not part of the FriendFinder Network from their sites, they would more than make up for it in additional membership fees.
When I first started this story over a week ago, I had thought FriendFinder had removed the advertising from their network of dating sites and was going to applaud them for it. Since then, in the few days I have been double checking this fact, I have come to realize either there ad system isn't working right (the reason behind me not seeing the ads, and no, I do not run ad blocking software) or the ads are only shown during certain time of day.
A document published back in December 2008 about the FriendFinder IPO notes that they make on average $152 thousand a month in ad revenue on their sites. This is not a lot of money, especially with the amount of traffic they have (even they admit to this fact). For being such a wiz with their own advertising on other sites, I just can't understand the failure with advertising on their own sites. It is poorly placed, off center, not pleasing to the eye and not audience targeted. Frankly, when I see that annoying two color flashing banner ad on FriendFinder telling me I have won something, I just want to run. Don't they realize they are driving their potential customers away? I would bet, if they removed the ads that are not part of the FriendFinder Network from their sites, they would more than make up for it in additional membership fees.
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