Online Dating Facts and Stats Updated
- Saturday, February 27 2010 @ 11:07 am
- Contributed by: Editor
- Views: 2,981
I have just spent the last couple of hours updating and reformatting our Online Dating Industry Facts and Stats page. The main problem with the page was, it was getting way to long. With this in mind, I have moved all the online dating services information to their own pages. This cut the initial page size by about 80 percent. It also allows me to easier add new dating sites to the list in the future.
The one thing I wasn't sure on was how to deal with multiple dating sites owned by one company. I wanted to standardize everything with each dating site having its own page. The problem with this approach is a lot of the information released by these companies tends to be consolidated (they show the results of the company as a whole and not by each individual dating site). What I have done then is a bit of a compromise. The dating site which is the flagship of the company will get a facts page. Include in this facts page will be information not only about the dating site, but about its parent company and possibly other dating sites owned by that company. If I do get enough information for another dating site owned by the same company I will then move it to its own fact page (like how Match.com and Chemistry are). This is how I have decided to handle this issue for now, but it may change in the future.
Another new thing I added for each fact page of a dating site was a page to display traffic estimates. These can be accessed through the dating sites fact page. These traffic estimate pages include data and graphs from 3 different sources, Alexa, Compete and Quantcast. Since no single source is 100% accurate, having the traffic data all on one page makes it much easier to average out the estimates.
The next thing I have planned for our Online Dating Industry Facts and Stats page is more information about other dating sites. Expect to see data soon for PlentyofFish.com, Lavalife and Perfectmatch.com.
The one thing I wasn't sure on was how to deal with multiple dating sites owned by one company. I wanted to standardize everything with each dating site having its own page. The problem with this approach is a lot of the information released by these companies tends to be consolidated (they show the results of the company as a whole and not by each individual dating site). What I have done then is a bit of a compromise. The dating site which is the flagship of the company will get a facts page. Include in this facts page will be information not only about the dating site, but about its parent company and possibly other dating sites owned by that company. If I do get enough information for another dating site owned by the same company I will then move it to its own fact page (like how Match.com and Chemistry are). This is how I have decided to handle this issue for now, but it may change in the future.
Another new thing I added for each fact page of a dating site was a page to display traffic estimates. These can be accessed through the dating sites fact page. These traffic estimate pages include data and graphs from 3 different sources, Alexa, Compete and Quantcast. Since no single source is 100% accurate, having the traffic data all on one page makes it much easier to average out the estimates.
The next thing I have planned for our Online Dating Industry Facts and Stats page is more information about other dating sites. Expect to see data soon for PlentyofFish.com, Lavalife and Perfectmatch.com.
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