Yahoo! Personals, GM Interview

Over on Online Personals Watch, Mark Brooks has posted an interview he did with Yahoo! Personals new GM, Egon Smola. They talk mainly about some of the new tweaks and features of Yahoo! Personals. One such tweak of the website is, now requiring people to create a profile first at Yahoo before they can view other singles profiles. This is part of the free membership and the overall goal here is to get more profiles online. Many of the other popular dating services require this as well when viewing a dating profile. You can still perform searches on Yahoo and see profile summaries without having to login. The other interesting subject of the interview Mark and Egon discussed dealt with where internet dating may be headed in the future.