Interesting NY Times article on True.com

The New York Times has an interesting article on True.com, their large growth in members, the huge amounts of advertising money they have spent and, on some of their controversial practices. Last month True.com attracted a staggering 3.8 million singles. This is in part due to the estimated $2.2 million dollars spent over the last year in online advertising, far exceeding the other major online dating services advertising budgets. This is where the controversy starts since most of their ads are much more sexual oriented than their site would suggest. Especially since True.com preaches a more virtuous and safer site by not allowing married people and criminals access (they do this by performing background checks). The other part of the controversy is aimed at the way some winks are automatically sent by True.com for it's members. This also has been discussed in our forums to some length.

Read the full article here or for more information on True.com read our review.