2007 Dating Sites Reviews Choice Awards - Over All

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2007 Dating Sites Reviews Choice Awards - Over All
Recipient
Match.com

First we wish to congratulate Match.com for winning our Editor's Top Pick - Over All, Award. It was a tough decision with so many good dating services available to choose from in our reviews. In the end, Match.com stood out. There are several reasons for this:

  • First off, one of the main reasons is the general popularity of Match.com. Combined with their years of experience in the dating business, an excellent feature rich site and well placed advertising, single men and woman have been flocking to this online dating service not only in North America but in Europe as well.
  • I don't plan on going over all the dating features of Match (you can read our review for that) but one which stands out is matchMobile. While not the first in the dating industry to allow members to use there dating membership with cell phones, with a recent update to matchMobile it has become one of the best mobile phone dating services. With more and more people using cell phones and with them becoming more powerful, the mobile phone dating services are predicted to explode in popularity over the next several years.
  • Make Love Happen Guarantee, is the first dating service guarantee that I have heard of. It shows Match.com is confident in their service and is willing to back it up with a guarantee. If in the first 6 months of your membership you don't meet someone special, then Match will give you the next 6 months for free. The terms for this guarantee are not too bad either. The main condition to be eligible is, you must contact at least 5 different members each month. This is to show you are at least participating and trying to find someone. While not a money back guarantee it is a step in the right direction and as other dating sites start to offer something similar I am sure these types of guarantees will get better and better.
  • The last point which made Match.com our Over All Top Pick was their recent site redesign and ad campaign. The new interface is very slick and modern looking. Plus, they incorporate actual members into their ads and entrance web pages, not just young good looking generic models. The new trend in dating sites lately has been to use implied sex in ads to try and lure singles to join.

Read our review of Match.com for more information about this dating service or visit Match.com directly.

This Years Runner Ups for this award include (in no particular order): PerfectMatch, eHarmony and Yahoo! Personals.