Match.com UK IPSOS Study - A Match is made every 10 mins
- Monday, February 22 2010 @ 06:04 pm
- Contributed by: Editor
- Views: 2,545
In October of 2009, uk.Match.com (which is now owned by Meetic) released the results of a study. They had commissioned a major online research company, IPSOS, to find out how often someone finds a match on their dating site. IPSOS concluded that on Match.com in the United Kingdom, someone finds a match on average every 10 minutes.
One question I asked right away is what do they consider a match? According to Match.com, a match happens when someone finds a partner on the site and cancels their subscription. This definition sounds fine to me.
Now let's look at how IPSOS figure out the result. A random selection of 1,000 former Match.com members was surveyed online during October, 2009 from the 5th to the 21st. These participants were from the ages, 25 to 60 years old and had cancelled a subscription to Match.com sometime between October 2008 and September 2009. 17 percent of these 1,000 people had stated the reason for leaving was because they had found someone on the dating site. Given that 344,681 people had cancelled their subscriptions on Match.com between October 2008 and September 2009, this means 58,595 people had found their partner on Match.com during last year. This equals to 4,883 per month, 160 per day, 6.7 per hour and 0.112 per minute. From this data you can then calculate that just over 1 match is formed on average every 10 minutes on Match.com in the United Kingdom.
While I find the statistic in which uk.Match.com is promoting of 1 match every 10 minutes interesting, I find the statistic of 17 percent even more interesting. According to the IPSOS study, Match.com in the UK has a success rate of 17 percent. This means 17 out of 100 paid members found love on Match.com. I would have thought this number would be higher. It would be interesting to see some comparison studies on other dating sites and matchmaking services to see how Match.com stacks up. I also wonder what percentages of people meet the love of their life through bars, friends, family, or work. Do dating sites give you a better chance or is it just a tool to use when you have exhausted your other potential matching options?
For more information about this dating site, read our review of Match.com UK.
One question I asked right away is what do they consider a match? According to Match.com, a match happens when someone finds a partner on the site and cancels their subscription. This definition sounds fine to me.
Now let's look at how IPSOS figure out the result. A random selection of 1,000 former Match.com members was surveyed online during October, 2009 from the 5th to the 21st. These participants were from the ages, 25 to 60 years old and had cancelled a subscription to Match.com sometime between October 2008 and September 2009. 17 percent of these 1,000 people had stated the reason for leaving was because they had found someone on the dating site. Given that 344,681 people had cancelled their subscriptions on Match.com between October 2008 and September 2009, this means 58,595 people had found their partner on Match.com during last year. This equals to 4,883 per month, 160 per day, 6.7 per hour and 0.112 per minute. From this data you can then calculate that just over 1 match is formed on average every 10 minutes on Match.com in the United Kingdom.
While I find the statistic in which uk.Match.com is promoting of 1 match every 10 minutes interesting, I find the statistic of 17 percent even more interesting. According to the IPSOS study, Match.com in the UK has a success rate of 17 percent. This means 17 out of 100 paid members found love on Match.com. I would have thought this number would be higher. It would be interesting to see some comparison studies on other dating sites and matchmaking services to see how Match.com stacks up. I also wonder what percentages of people meet the love of their life through bars, friends, family, or work. Do dating sites give you a better chance or is it just a tool to use when you have exhausted your other potential matching options?
For more information about this dating site, read our review of Match.com UK.
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