Lavalife Statistics Found

I found some interesting site usage statistics over at Lavalife. They list over 1,800,000 active members. I'm not sure how they define an active member but they also list 1.8 million unique visitors per month (I hope this is not the same thing). My definition of an active member of a dating site is someone who visits the website at least a couple times a month (hopefully once a week). Lavalife also gets over 26,000 new members a week and sees 1.3 million messages exchanged every day. They see an average of almost 41 page views per usage day from members and these members surf Lavalife on average for 15 minutes per usage day. 50% of Lavalife members visit the dating site at least once a day while a further 38% visit 1 to 3 times a week. Lavalife members average income is reported to be $58,800 and 81% of members went to college or university. 61% of Lavalife members are male making 39% female.

I am not sure how old this information is but some of this information is currently used in Lavalife internet advertising. The demographics section does mention a source "Audience Profiler 2005". I take this to mean that the gender ratio, Income and Education level information would be around 3 years old.

For further information on these stats visit Lavalife's Advertising and Marketing Opportunities page. For more information on this dating site, read our Lavalife Review.