2011 Dating Sites Reviews Choice Awards - Innovative

Recipient
eHarmony

The Editor's choice for the Top Pick - Innovative Award for 2011 goes to the matchmaking service eHarmony. Last year eHarmony continued to improve their mobile and tablet applications which resulted in a huge surge in popularity. The eHarmony mobile dating app has now been downloaded more than 1 million times and gets downloaded on average 10 thousand times a day.

eHarmony's mobile dating app has been updated several times throughout 2011. Each update has brought new improvements like the streamlining of the profile creation process. They have reduced the number of profile questions to 100 while ensuring that with less questions the matching process will still produce high quality matches. The interface has also received an update which requires less key presses when answering questions and relies instead more on the touch screen. eHarmony's mobile questionnaire now takes about 10 minutes to complete and it will auto save after each question so if you run out of time you can always come back later to finish your profile.

If you are looking for a highly innovative dating service that takes technology seriously and offers a great user experience not only online but through the iPhone and Android devices, then you should consider checking out eHarmony.

Read our review of eHarmony for more information about this online dating service or visit eHarmony directly.

This Year's Runner Up for this award is: Match.com