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eHarmony for a year

Authored by: Anonymous (Anonymous User) on Friday, December 04 2009 @ 01:44 pm

I joined eHarmony for a year. My observations:

I got eight new matches every morning. For the first month or two, the matches were all local. However, despite saying I only wanted matches within 60 miles, soon almost all of the matches were from further and further away (hundreds of miles).
They called this "flexible matching", so I turned "flexible matching" off. That didn't stop the distant matching, and I even got an offer from eHarmony of a free coupon on southwest Airlines if I would increase my distance criteria (I didn't). Long distance matches may seem romantic, but they aren't very practical, and are fraught with some danger.
As a result, even though I was not seeing anyone, for the last six months of membership (except at the very end), I had "receive matches" turned off.
A few days before my one year membership expired, I logged in again, and turned "receive matches" back on, to see if anything had changed. It hadn't.
I am pretty sure that I had previously clicked on "no auto renewal", as I strongly disbelieve in such renewals. On the anniversary date, I expected my account to be "blocked". Instead, I was notified that it had been renewed. I IMMEDIATELY canceled the account online, AND I made sure that I did not attempt to access the account, so as to not give eHarmony any excuse that I was still using the service. I received an eMail saying I had to call a telephone number to cancel the account. Excuse me, eHarmony, but you are not Hitler, and I don't have to subject myself to a sales pitch, argument, or anything else to cancel the account: once you have received proper notice (as acknowledged by their eMail response), that's all I have to do. Anyway, I contacted my credit card company to block the renewal. Normally they ask for a reason, but in this case they didn't; they just accepted the chargeback. Apparently they have had prior dealings with eHarmony and auto-renewal practices (or they know the law). Two days later, eHarmony attempted the charge, which was blocked.
About six months later, when eHarmony was advertising a "free weekend", I attempted to log in out of curiosity, but received a message that my account was blocked due to "non-payment". Ok, eHarmony, so you want to carry a grudge. Well, two can play that game; we both have to live by our reputations.

I fault eHarmony for ethics on two counts:

Sending distant matches, despite my clear distance criteria. Apparently they "know what's best for you".
Auto-renewal. I'm a member of several organizations that offer online services and auto-renewals, and they all (with the exception of the dating services) make you manually select "auto-renewal". This is called "opt-in", and (due unethical eMail marketing practices in the past), has become the only accepted ethical renewal practice. Requiring someone to "opt-out" is considered poor business practice.

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