This page is an attempt by me to organize the vast majority of online dating related statistics and facts available on the internet. Almost every week there seems to be a new statistic produced that tries to top the last one. While statistics can be spun to make almost anything look good, I've tried to report just the basic facts. The data has been gathered from such sources as blogs, online newspaper and magazine articles, company financial statements, company advertising information packages, the actual dating site website, and multiple website measurement services.

I've decided to organize the statistics and facts into two main areas. The first will deal with the general online dating industry as a whole. The second are will be for actual dating services and be divided accordingly.

This is an ongoing project that I plan to add to regularly. If you have any questions or wish to include some information please Contact Us.

THIS IS A WORK IN PROGRESS WITH MORE INFORMAITON COMING SOON...

Contents

Online Dating Industry

• General

Online Dating Services

• Avalanche, LLC (Date.com, Matchmaker.com, Amor.com)
• Chemistry
• eHarmony
• FriendFinder Network (FriendFinder, Senior FriendFinder, Adult FriendFinder, Passion.com, etc...)
• Lavalife (Coming Soon)
• Match.com
• PerfectMatch.com (Coming Soon)
• PlentyOfFish.com (Coming Soon)
• SingestNet.com (Coming Soon)
• Spark Networks (AmericanSingles.com, Date.ca, JDate.com, BlackSingles.com, etc...)
• Yahoo! Personals

General Online Dating Industry

2010

• General Information
  • Married couples who met online have an average courtship period of 18.5 months. Married couples who met offline courtship period last on average 42 months. [2]
• Australia
  • Growth predicted by IBISWorld for the dating industry may reach 10 percent in 2010 to $100 million AUD from subscriptions and advertising. [1]
  • Currently there are about 1.5 million online dating accounts in Australia. This is expected to increase to almost 2 million by 2020. [1]

References

1. Australian Online Dating Statistics for 2010
2. More Older Couples met through Online Dating

2009

• General Information
  • Internet user population passes One Billion. [11]
  • In 2009 the dating industry is expected to top $1.049 billion and is likely to grow at a rate of 10 percent. [14]
  • With free dating sites, it is estimated that at least 10 percent of new accounts created each day are from scammers. [14]
  • On average 10 percent of members pay for the dating service and stay for less than 3 months. [14]
  • The worldwide mobile entertainment industry (think cell phones) is worth $32 billion. In 2010 it is expected to be worth $41 billion. [18]
  • 92% of single parents rather date other single parents. [19]
  • For singles who use dating sites, 33% form a relationship, 33% do not, and 33% give up on dating online. [21]
  • According to Marketdata Enterprises, the online dating industry generates $1.8 billion in revenue annually and the dating coach/matchmaker industry generates $260 million. [28]
  • The mobile phone dating market was worth $330 million in 2007, $550 million in 2008 and is predicted to double by 2013 to $1.3 billion. [33]
  • Adult dating sites are blamed by some for causing the $1.2 billion sex industry to drop $74 million (-6%) in revenue this year. [35]
• North America
  • The virtual gift industry in 2008 is estimated to be worth $1.5 billion. [9]
  • From Forrester Research Inc, in 2008 the online dating industry earned $957 million. This makes it the third highest revenue grossing industry. [7]
  • There are 12 million single parents living with children younger than 18 in the United States. [6]
  • According to Hitwise, there are about 1,400 online dating sites in North America. [3]
  • With the economy downturn in late 2008, divorce rates have dropped. [4]
  • Overall the online dating industry is up this year but the related wedding industry (which is worth $60 billion) is down 24%. [13]
  • Roughly 40 million American singles use online dating and social networking sites to meet new people. [15]
  • Online advertising revenue in the U.S. fell 5 percent for the first quarter of 2009, to $5.5 billion. In 2008 online advertising was worth $23.4 billion (a 10.6% increase over 2007). [17]
  • It is predicted that Americans will spend $1.7 billion on dating services in 2013. [20]
  • According to a poll, 30% of women who met men online had sex on their first date, with 77% not requiring a condom to be used. According to the Centre of US Disease Control, almost 50% of women require men to wear a condom during the first encounter. [21]
  • Singles who are more likely to use dating sites are ones who are more sociable and have high self-esteem. They also put more value in romantic relationships. [22]
  • 2% of Americans get married every year. [23]
  • 49% of Americans know of someone who has found a date online. 28% know more than one person. [24]
  • According to Nielsen, online dating sites generating 27.5 million unique visitors in June, 2009. [25]
  • The third week in September is National Singles Week. Also may be called National Unmarried and Single Americans Week. [26]
  • According to the U.S. Census there are now 95.9 million unmarried people in the U.S. [26]
    • 47% are men and 53% are women.
    • 61% have never been married, 24% have beeen divorced at least once and, 15% are widowed.
    • 15.8 million are seniors (65+).
    • 11.6 million are single parents living with children. 9.8 million of these parents are women.
  • There was 65.8 million marriages last year in the United States. [27]
  • In August the unemployment rate for married people in the United States was 6.3 percent. For single people it was 13.5 percent. [30]
  • The virtual goods industry in 2008 was worth $500 million. For 2009 it is estimated to be worth $1 billion and in 2010, $1.6 billion. [31]
  • 88.7% of people said they are more likely to choose a dating site which offers mobile phone access. [36]
• Europe
  • In the UK there are 8 million singles. In 2008 they went on 24 million first dates with 69% being arranged through online dating and social networks [8]
  • Estimated by 2011 there will be 15 million singles in the United Kingdom and the value of the dating industry at that point will be over £1billion (entire?). [4]
  • 58% of Europeans have been victims of online dating dishonesty. Italians at 72%, Germans at 58%, French and British at 55%, and Dutch at 48%. [1]
  • Visits to online dating sites in the United Kingdom grew 13%. This means there are now more than 5 million singles using UK dating sites. The gender split is 50 - 50 and 65% of online daters are over 35 years old or older.[12]
  • With singles over the age of 65 in the United Kingdom, 30% of men live alone and 60% of women live alone. [16]
  • Growth in the online advertising market is expected to decline in 2009 due to the recession. In 2008 it was worth €12.9 billion, a 20 percent increase over 2007. This was not nearly as high as predicted. [17]
  • There are 15 million singles in Britian. A third are looking for love online. [21]
  • In the UK, people married betwen the ages of 19 and 25, 20% met their spouse online. For all ages, the average is 15%. [21]
  • In the UK, the average internet relationship lasts 7 months. [21]
  • In the United Kingdom there was 115,200 divorces in 2008 with 29% the result of adulterous behavior. [32]
  • Every month 7 million UK singles visit a dating site. This is a 27% increase over last year. [32]
  • In the UK, singles aged 55 and older are the most active online daters. 62% have used a dating site and have gone out on average 8.2 dates and had 2.1 long term relationships. On average 2.4 sexual partners where also found. [34]
• Asia
  • Japan - Over 1,600 dating sites registered in the first month of the new regulations law. [2]
  • India - There is estimated 15 million online dating users in India. [10]
  • China - The number of singles who use online dating sites in China is expected to reach 140 million by 2010 (The US is only at 40 million). [37]
  • China - The online dating industry in China is eexpected to be worth 175 million USD in 2010 . [37]
• Australia
  • Singles 50 plus have been increasingly using online dating sites over the last few years. Some dating sites are seeing a 30% increase in these members each year. [29]

References

1. Profile Dishonesty and Online Dating
2. Japan - Over 1,600 Online Dating Sites Registered
3. Do you Need to Join more than One Dating Sites?
4. UK Dating Industry Estimates for 2011
5. Recession - As Online Dating Climbs, Divorce Rates Drop
6. Online Dating when you have Children
7. Top Online Paid Websites by Category in 2008
8. Match.com International more Popular than Ever
9. Date.com Now Offering Virtual Gifts
10. Date.com is Free in India Now
11. Internet Population Passes One Billion
12. Online Dating in the UK on the Rise
13. How the Recession Affects the Relationship & Love Industry
14. An Analysis of the Top Dating Sites
15. The Dark Side of Online Dating
16. Dating Later in Life
17. The European & United States Online Advertising Market
18. Mobile Entertainment
19. Single Parents Prefer to Date Other Single Parents
20. Blinded by Science and Marketing in Online Dating
21. UK Dating 2009
22. Who Uses Online Dating?
23. Behind the Marriage Making Statistics of Dating Sites
24. 49% of Americans knows Someone who Found a Date Online
25. Forbes Top Ten Online "Meat Markets"
26. Unmarried and Single Americans Week
27. Trends of Interracial Dating and Marriage
28. Financially Successful Women are not so lucky in the Dating Game
29. Over 50 Dating taking off in Australia
30. Singles have a Greater Chance to be Unemployed
31. Virtual Goods To Reach $1 Billion In 2009
32. Quickie Dating Site in the UK
33. The Mobile Dating Market
34. United Kingdom's Most Active Daters
35. Is Internet Dating Hurting the Sex Industry?
36. Searching for Exes Online - 62% of People Have!
37. Is Zhenai.com the World's Largest Matchmaking Website?

2008

• Canada
  • 1/3 or 10 million Canadians looking for love. [1]
  • 16% (or 160,000) found love online. [1]
• United States
  • 93 million singles with only 3 million paying to use online dating services (US population is just over 300 million). [2]
  • In November, online dating traffic as a whole was over 22 million with the gender split being 52.4% males and 47.6% females. [4]
  • The average time spent per visit to the top 10 online dating sites in 2008 was 22 minutes and 27 seconds. [4]
  • It is estimated that Americans spent $1.2 billion on dating sites in 2008. [5]
  • Complaints to the Better Business Bureau about dating sites were up 73% in 2008. [6]
• European
  • A 15 percent rise in unique users visiting online dating sites in November 2008 when compared to 2007. [3]
  • A 20 percent rise in total unique users who visited online dating sites in 2008. [3]

References

1. Are Canadians Successful in Finding Love Online?
2. Times Online UK
3. European Dating Sites See Membership Increase in Recession
4. An Analysis of the Top Dating Sites
5. Blinded by Science and Marketing in Online Dating
6. Keep your Expectations in Check for Online Dating Sites

2007

• General
  • Over $350 Million was spend in advertising in 2007. [1]
  • The entire online dating industry revenue estimated for 2007 was $900 million. [3]
  • Revenue projected for the entire industry in 2012 to be $1.9 Billion. [3]
• United States
  • Comscore survey found that 13% of US web users tried a dating service at least once. [4]
  • 2.20 million marriages occurred among all age groups in the year ending March, 2007. [5]
• European
  • Predicted growth in 2011 is 549 million Euros and 6 million paid users. [1]
  • Comscore survey found that 22% of French web users tried a dating service at least once. [4]
  • A 9 percent rise in total unique users in 2007 who visited online dating sites. [3]

References

1. How Much did Dating Sites Spend on Ads in 2007?
2. JupiterResearch
3. JupiterResearch
4. Match.com, GM for France Arnaud Jonglez - OPW Interview
5. eHarmony | Harris Interactive 2007 Marriage Metrics

2006

• European
  • Number of Europeans using online dating sites is 6 percent. [1]
  • 2.8 million paid users. [1]
  • Total revenue for the year is 243 million Euros. [1]

References

1. JupiterResearch

2005

• United States
  • 3 million Americans found a long term relationship and/or marriage through a dating site. [2]
• European
  • Number of Europeans using online dating sites is 4 percent. [1]

References

1. JupiterResearch
2. Behind the Marriage Making Statistics of Dating Sites

1992

• United States
  • In a survey out of Chicago, it found that 68% of adults met their spouse through a family member, friend or other mutual acquaintance. [1]

References

1. Are Men or Women Pickier when it comes to Finding a Mate

Online Dating Services

Avalanche, LLC

2009

• General Information
  • Date.com, Matchmaker.com and Amor now offer virtual gifts for sale. [1]
  • Date.com is now Free in India. [2]
• Members
  • Members inactive for consecutive 365 days are purged from their database. [3]

References

1. Date.com Now Offering Virtual Gifts
2. Date.com is Free in India Now
3. Legal Issues Date.com Reviewed with Virtual Gifts

2008

• General Information
  • Avalanche currently operates Date.com, Matchmaker.com and Amor.com. [1]
    • Date.com
      • Launched in 1997 on Valentine's Day. [1]
    • Matchmaker.com
      • First started as a Bulletin Board System in 1986. Is now the oldest dating site? [1]
      • Acquired in 2006. [1]
    • Amor.com
      • Launched in 2007 for Hispanic singles. [1]
  • Experiencing double digit growth (17%) in first 2 quarters when compared to 2007. [2]
  • All sites now offer a Paypal payment option. [3]
  • Languages now available include Spanish, Portuguese and German. [3]
  • Plans to offer dating sites in 18 languages by 2010 with the first 3 being available by the end of 2008. [4]
• Members
  • Hosts more than 10 million members worldwide. Adds over 100,000 members each month. [1]
  • 26% increase in member activity in first 2 quarters of 2008. [2]

References

1. Avalanche Press Release
2. Date.com Experiences Double Digit Growth
3. Date.com - New Languages and Paypal Payments
4. Date.com soon to be Available in 18 Languages

Chemistry

2009

• General Information
  • Advisor Dr. Helen Fisher on a media blitz with her new book. Chemistry is mentioned numerous times online, in print and on TV. [2]
  • Spent $12 million on TV ads in first 3 quarters of 2008. This makes Chemistry the third highest spender in the dating industry. [3]
• Members
  • The Chemistry questionnaire has been taken by 7 million singles in 39 countries. [1]
  • Over 4 million members since launch. [1]

References

1. 2009-01-22 - Some Chemistry Statistics from IDate
2. More Chemistry Media Buzz
3. The Big Dating Site Ad Spenders

2008

• General Information
  • Launched their Canadian dating site in February. [2]
• Members
  • Over 3.7 million members since launch. [1]
  • By February 2008, 0ver 800,000 members had gone on a first date. [1]

References

1. IAC Chemistry.com Information Page
2. Chemistry - New Ads - New Feature - New Country

eHarmony

2010

• General Information
  • eHarmony updates the look of their Profile Page and Communication Stages. [1]
  • eHarmony settles the 2007 class action lawsuit about same-sex partners. [3]
• Members
  • On average eHarmony members submit 24,000 photos a day. [2]

References

1. eHarmony Profile Page Makeover
2. eHarmony Fun Facts
3. eHarmony Settles Lawsuit over Gay Dating

2009

• General Information
  • eHarmony has over 4 terabytes of information on more than 20 million registered members. [3]
  • eHarmony is using the Interceptas platform, from Accertify to help fight online fraud. [4]
  • eHarmony has 4 Media categories. They are eHarmony Singles, eHarmony Advice, Weddings and Parents. [6]
  • The complete list of eHarmony sites includes eHarmony.com, eHarmony.ca, eHarmony.com.au, eHarmony.co.uk, Advice.eHarmony.com, Marriage.eHarmony.com, ProjectWedding.com, Weddingbee.com, Justmommies.com and FertileThoughts.com. [6]
  • eHarmony won the Customer Service Department of the Year at The 7th Annual American Business Awards. [7]
  • July 14, 2009 the Official eHarmony blog goes lived titled Open Communication. [8]
  • For Secure Call, eHarmony uses JaJah VoIP Calling. [9]
  • eHarmony's attempt to dismiss the California discrimination class action fails. Jury trial to start February 1, 2010. [13]
• Finances
  • Spent $93 million on TV ads in first 3 quarters of 2008. This makes eHarmony the highest TV ad spender in the dating industry. [2]
  • Estimated yearly US marketing budget is $160 million. [1]
• Matching System
  • After a user signs up, a 10G Oracle database is used to match you with some members. [3]
  • The real matching takes place in a batch job when a members answers are scored against thousands of users. This process requires almost 1 billion calculations. [3]
  • eHarmony keeps tracks of members actions and outcomes. As example, if you look at matches outside the location limit you set, eHarmony will assume location is not a deal breaker and give you more matches, further away. [3]
  • Number of profile questions has gone from 256 (in 2008) to 258. [6]
• Members
  • Over 28.1 million registered users since launch, includes all countries. [5]
  • In 2008, on average 236 eHarmony members married every day. This is the same number as in 2007. [6]
  • eHarmony on average receives 3.6 million visitors per month and 415 million page views. Average visit length is 5 minutes. 34% of visitors are male and 66% are females with an average age of 35. [6]
  • Unofficially eHarmony now has over 30 million registered users since launch. [10]
  • In the last 2 years, there has been a 85% increase in women members who earn over $125,000. [11]
  • Married couples match by eHarmony have produced more than 100,000 babies. [12]
  • Experienced a 20% increase in members over the age of 60 in the first quarter of 2009 when compared to the same quarter in 2008. [14]
  • Since eHarmony UK launched in June 2008, they have had 500,000 people register on the site. [15]
  • 20% of new members at eHarmony UK are rejected by the dating site due to not finishing the questionnaire, or by not falling within the required age range, or by their marital status. [16]

References

1. eHarmony Ramps up Marketing in the UK
2. The Big Dating Site Ad Spenders
3. An Analysis of the Top Dating Sites
4. eHarmony Implements Additional Fraud-Fighting Technology
5. eHarmony Total Users Registered
6. eHarmony Releases Stats Update for Advertisers
7. eHarmony Wins at 2009 American Business Awards
8. The Official eHarmony Blog is Live
9. Match.com and eHarmony use JaJah VoIP Calling
10. eHarmony at 30 million members in total?
11. Financially Successful Women are not so lucky in the Dating Game
12. eHarmony Matchmaking Reviewed by ABC News
13. eHarmony Attempt To Dismiss Class Action Fails
14. Older Singles Still Clicking on Dating Sites
15. eHarmony UK is Growing
16. eHarmony UK Rapped for Misleading Ads

2008

• General Information
  • Number of employees is 232. [1]
  • Launched their United Kingdom dating site in July. [7]
  • A privately-held company, eHarmony's shareholders include Sequoia Capital, Technology Crossover Ventures and Fayez Sarofim & Co. [10]
• Interesting Facts
  • Partnered with MyShape.com, a clothing ecommerce site. [14]
  • Responsible for 43,000 marriages in the United States last year or on average 118 a day. [1]
  • Since Sept. 26 2008, eHarmony has produced more than 1 Billion automated matches between their members. [6]
• Matching System
  • Reported to have produced more than 1 Billion automated matches for its members. [9]
  • Invests about $3 million annually in matchmaking research. [1]
  • Have 6 Ph. D. researchers on staff. [1]
  • Profile currently has 256 questions, this is down from 400. [1]
• Members
  • 20 million people have created a profile on eHarmony since 2000. [1]
  • Number of paying members is estimated to be betweem 72,000 and 90,000 at any one time. [5]
  • This information was calculated from eHarmony's Press Kit (June, 2008) which stated they receive 12 to 15 thousand registrants per day and 1 in 20 of these members will become a paid subscriber. They also mention that memberships refresh every 3 to 4 months.
  • eHarmony has estimated it is responsible for 43,051 marriages last year, which is on average 118 marriages a day. This means, there is on average, a total of 236 eHarmony users who got married everyday. [8]
  • Male to Female ratio of 38% to 62% with an average age range of 25 to 34 years of age. [12]

2007

• General Information
  • Changed their TV commercial format now concentrating on one couple instead of several. Tested first in Canada. [13]
• Finances
  • Almost $200 million in revenue for the year. [11]
  • A total of $88.1 million spent on Advertising for Q1 to Q3 in 2007. This includes TV commercials and any internet advertising. [2]
• Members
  • 25 percent increase in registered users when compared to 2006. [1]
  • eHarmony received 5,000 testimonials from members who reported being married in 2007. [15]

2006

• Finances
  • In November 2006, was on target for $150 million in revenue for the year. [3]

2005

• Interesting Facts
  • In Fall 2005, Harris Interactive study found 33,000 eHarmony members a year, or 90 members on average a day get married. [4]

References

1. LA Business Journal
2. How Much did Dating Sites Spend on Ads in 2007?
3. VentureBeat
4. eHarmony Couples
5. Let's Look at more eHarmony Site Metrics
6. eHarmony has Issued more than 1 Billion Matches
7. eHarmony UK now Live with Free 90 Day Memberships
8. How eHarmony Concluded, 236 Members get Married Everyday
9. eHarmony has Issued more than 1 Billion Matches
10. eHarmony is Looking for a Customer Relations Risk Analyst
11. eHarmony's Revenue and Ad Spending
12. eHarmony Gender Ratio & Age Range
13. Did anyone notice that eHarmony Changed their TV Commercial Format?
14. MyShape.com Partners with eHarmony
15. Behind the Marriage Making Statistics of Dating Sites

FriendFinder Network

2010

• General Information
  • FriendFinder Networks delays their IPO indefinitely, citing market conditions as the reason. [1]

References

1. FriendFinder IPO Delayed Indefinitely

2009

• General Information
  • Friendfinder Networks expects to complete the IPO rocess by 2010 and to list its common stock on the New York Stock Exchange under the symbol "FFN". [2]
• Finances
  • First 9 months of 2008 saw $243 million in revenue but with a net loss of $32 million. [1]
  • FriendFinder has over 110,000 Marketing Affiliates which resulted in revenues of $107 Million. [1]
• Members
  • First 9 months of 2008 saw a total of 1,025,099 paying subscribers. [1]

References

1. FriendFinder Networks Financials
2. FriendFinder to Complete IPO by Year End

2008

• General Information
  • Adult FriendFinder is in the top 100 of the most visited websites in North America. [1]
  • December 23, 2008 - FriendFinder Networks filed for a $460 million IPO. [2]

References

1. Confirmed, FriendFinder Network Sold!
2. FriendFinder Networks Files for IPO

2007

• General Information
  • In December FriendFinder Network was sold for $500 million to Penthouse Magazine. [2]
• Finances
  • $200 million in annual revenue. [1]
  • Adult FriendFinder accounts for 60% of revenue. [1]
• Members
  • Since the beginning there has been over 260 million members in all 27 dating sites. [2]
  • Currently have 1.2 million paying subscribers. [2]

2006

• General Information
  • Owns 27 sites under an umbrella company called Various Inc. [1]
  • 450 Employees. [1]

References

1. Article on CNNMoney about FriendFinder.com founder Andrew Conru.
2. Confirmed, FriendFinder Network Sold!

Match.com

2010

• General Information
  • Match.com launches a Dating App for the Blackberry and confirms one is on the way for Android. [1]

References

1. Match.com Dating App for the Blackberry and soon for Android

2009

• Finances
  • Quarter 1 revenue is $90.1 million. [8]
  • IAC completes purchase of People Media for a total of $72 million USD. [18]
  • Quarter 2 revenue is $88.3 million. [19]
  • It appears that about 13% of Match.com's revenue came from their European Operations. [19]
  • Quarter 3 revenue is $81 million, a 13% drop due to the sale of Match Europe. [23]
• General Information
  • Sold 100% of European Operations to Meetic. [3]
    • For the deal Match.com received a 27 percent share in Meetic and a 5 million euro note. Additional terms have not been released.
    • Match.com will go from having operations in 40 countries down to 24.
    • Match.com has the option to buy Meetic in about three years. [9]
    • IAC completes the transaction with Meetic on June 5th, 2009. [11]
  • On February 19th, Greg Blatt was named Chief Executive Officer of Match.com. [2]
  • Launch a free dating service called DownToEarth.com which targets college aged singles. [1]
  • Spent $45 million on TV ads in first 3 quarters of 2008. This makes Match.com the second highest spender in the dating industry. [5]
  • Now accepts payment by Paypal. [6]
  • Barry Diller, CEO of IAC (parent company of Match.com) says they are in talks to possibly buy Yahoo! Personals. [10]
  • Launches a iPhone dating application for the U.S. and Canada. Includes location based searching. [12]
  • Launches a Palm Pre dating application for the United States. Includes location based searching. [13]
  • Match.com is sued by Sean McGinn for $5 million. He alleges Match.com deceives members by not showing which ones have paid or not in the search results. May turn into a class action suit. [14]
  • In the first 3 months of 2009, Match grew by 20%. [15]
  • IAC agrees to buy People Media for $80 million. This will add 27 additional dating sites and more than 255 thousand paying subscribers to IAC's network of dating sites. [16]
  • For matchTalk phone service, Match.com uses JaJah VoIP Calling. [17]
  • Match.com spent about £6m on advertising in the United Kingdom in 2008 (TV, Internet, Radio and Print). [21]
  • DownToEarth.com is relaunched as Stir.com, becoming a social networking club scene website. [22]
• Members
  • Match.com UK memberships grew 26% in January (compared to previous year). Overall traffic grew 17%. [4]
  • In February Match.com UK saw more than 1 million visitors. [7]
  • In Q1 Match had 1,438,000 paying subscribers. [8]
  • On average a member views 30 pages per day and spends 60 minutes per month on Match.com. [15]
  • Over 132 million winks and 56 million first emails are sent out every year. [15]
  • On average 12 couples (or 24 members) get married or engaged every day. [15]
  • 52% of Match.com members are female and 48% are male with 48% falling into the 25 to 44 age range. [15]
  • It appears to look like Match.com had 2.8 million total subscribers last year (the wording of the document seems to suggest this fact). [15]
  • In Q2 Match had 1,156,000 paying subscribers. [19]
  • We estimate that Match.com European Operation had 291,000 paid subscribers in quarter 2 2009. [19]
  • Every day 1,000 members leave Match.com because they found someone. [20]
  • Q3 paying subscription numbers are at 1,403 million members. [23]
  • 17% of women and 16% of men on Match.com are 50 or older. [24]

References

1. DownToEarth.com Targets College Aged Singles
2. Match.com New CEO - Greg Blatt
3. Match.com Sells EU Business to Meetic
4. Match.com International more Popular than Ever
5. The Big Dating Site Ad Spenders
6. Match.com Now Accepts PayPal
7. Online Dating in the UK on the Rise
8. Match.com First Quarter 2009 Financials
9. Consolidation in the UK Dating World
10. Owner of Match.com in Talks to Buy Yahoo Personals
11. IAC Completes Transaction with Meetic
12. Match.com comes to the iPhone
13. New Match.com Mobile Dating App on the Palm Pre
14. Match.com Sued by Dissatisfied Member
15. Match.com Releases Stats for Q1, 2009
16. Match.com (IAC) Agrees to Buy People Media
17. Match.com and eHarmony use JaJah VoIP Calling
18. American Capital completes sale of People Media to Match.com
19. Match.com Second Quarter 2009 Financials
20. Match.com's Mandy Ginsberg, a 2009 Marketer of the Year
21. Match.com UK to use Mother Agency for Advertising
22. DownToEarth.com Becomes Stir.com
23. Match.com Third Quarter 2009 Financials
24. Older Singles Still Clicking on Dating Sites

2008

• Finances
  • Quarter 4 revenue is $88.1 million. [21]
  • Quarter 3 revenue is $93.5 million. [13]
  • Quarter 2 revenue is $93.3 million. [9]
  • Quarter 1 revenue is $90.5 million. [2]
• Interesting Facts
  • Site redesigned and the Daily 5 and Smart Search features added (December). [15]
  • 400 members let Match.com know about an engagement or marriage every month. [3]
  • More than 86 million searches are conducted on Match.com each month in the United States. [10]
  • More than 1 Billion emails and 1 Billion winks have been sent through Match.com. [12]
    • 735,000 winks are sent worldwide everyday. [14]
  • (2008-12-05) Match.com International launched their personality test. [19]
    • The personality test is identical to the one from Chemistry. [19]
    • The test is currently free, but there will eventually be a charge for it. [19]
    • (2008-12-28) Since launch, more than 1.3 million people have completed it. [18]
• Members
  • 20 Million active members. I believe an active member is someone who has used their membership within a year but I could not find a link to back this point up. [6]
    • Update - Conflicting information found. This number could be 15 million as per parent company (IAC) information. They define members as registered users and paying subscribers. [10]
  • More than 60,000 new people register on Match.com every day. [10]
    • Update #1 - Conflicting information found. This number could be 25,000 [11]
    • Update #2 - (2008-12-03) Match.com homepage (for North America) is advertising that 20,000 people join everyday. Maybe the 60,000 mentioned above is for Match.com International? [15]
    • Update #3 - (2008-12-22) Match.com's fact sheet at IAC is now reporting 71,000 new member registrations everyday. [17]
  • Number of paying members for quarter 2 of 2008 is 1,326,500. This is a 1 percent increase from Q2, 2007. [9]
    • Remember this is total number of paid members during a 3 month period. This isn't a total number of paid members at any one time. An unknown percentage of these paid members would have bought only a 1 month subscription.
  • More than 100 million people have joined Match.com since 2000. [10]
  • Match.com China has more than 8 million registered members since launch (2006). [16]
  • In Q3 Match had 1,342,100 paying subscribers. [13]
  • In Q4 Match had 1,347,300 paying subscribers. [21]

2007

• Finances
  • Revenue for the year is $349 million with 78 million in profit. [5]
  • 30% of revenue came from overseas. [8]
  • Quarter 1 revenue is $82.4 million. [2]
  • A total of $145.5 million spent on Advertising in 2007. [1]
  • Match.com International saw a pre-tax profit of £3.67m ($5.6 million US) in the year to December 31 2007. [20]
• Members
  • 1.35 million paying subscribers. [8]
  • Only a 1% increase in subscribers over 2006. [8]
  • Number of paying members for quarter 2 of 2007 is 1,312,800. [9]

2006

• General Information
  • Match.com China (cn.Match.com) launches. [16]
• Financials
  • Revenue for 2006 listed at $311.2 million. [4]
  • Match.com International saw a loss of £2.19m ($3.4 million US). [20]
• Members
  • 25% increase in subscribers over 2005. [8]

2005

• General Information
  • Number of employees is 275. [4]

2004

• General Information
  • First dating site to run TV commercials. [22]
• Members
  • Over 42 million registered members since 1995, a Guinness World Records holder. [3]

2001

• General Information
  • Launched their United Kingdom dating site. [22]

References

1. How Much did Dating Sites Spend on Ads in 2007?
2. InterActiveCorp Press Release
3. InterActiveCorp Match.com Details - Page Not Available anymore see [10]
4. Hoovers
5. Times Online UK
6. Match.com About Us
7. Match Review (Match.com)
8. Dallas News
9. InterActiveCorp Q2 Results Press Release
10. IAC Match.com Information Page
11. Chemistry and Match.com Numbers - Is Match.com on the Decline?
12. Match.com UK Reaches 2, 1 Billion Milestones
13. Match.com Third Quarter 2008 Financials
14. Match.com - 1 Billion Winks
15. New Features & Design at Match.com
16. Match.com China Surpasses 8 Million Users
17. Match.com Member Registrations
18. Match.com New Personality Test is Popular
19. Match.com UK Receives Personality Testing
20. European Dating Sites See Membership Increase in Recession
21. Match.com Fourth Quarter 2008 Financials
22. We learn a bit more about Match.com

Spark Networks

2009

• General Information
  • The dating site Engage was sold to Spark Networks. [1]
  • Over 2% of JDate members are non-Jewish. [2]
  • JDate.com may be considering lowering subscription fees due to lower than expected membership growth. [3]
  • JDate is Spark Networks oldest dating site. [4]
  • A quarter of JDate members are baby boomers. [4]
  • Bulk discounts are available for memberships at JDate. [4]
  • Spark Networks now has 32 dating sites, last year their was only 23. [4]
• Finances
  • Quarter 1 revenue is $12 million. [5]
  • Quarter 2 revenue is $11.2 million. [6]
• Members
  • First quarter of 2009 had a total of 168,004 paying subscribers. [5]
    • The Jewish Network had a total of 84,644 paying subscribers. [5]
    • The General Market Networks had a total of 17,810 paying subscribers. [5]
    • The Other Affinity Networks had a total of 64,393 paying subscribers. [5]
  • Second quarter of 2009 had a total of 163,217 paying subscribers. [6]
    • The Jewish Network had a total of 82,769 paying subscribers. [6]
    • The General Market Networks had a total of 14,022 paying subscribers. [6]
    • The Other Affinity Networks had a total of 65,409 paying subscribers. [6]

References

1. Engage Sold to Spark Networks
2. JDate has more than just Jews
3. A Closer Look at JDate
4. A JDater's Success Story in the New York Times
5. Spark Networks First Quarter 2009 Financials
6. Spark Networks Second Quarter 2009 Financials

2008

• Finances
  • Year 2008 revenue total is $57.3 million with a net income of $4.8. [7]
  • Quarter 4 revenue is $13.2 million with a net loss of $164,000. [7]
  • Quarter 3 revenue is $14 million. [6]
  • Quarter 2 revenue is $15 million. [5]
  • Quarter 1 revenue is $15 million. [1]
• General Information
  • 23 Dating Sites owned by Spark Networks. [3]
  • In Spark Networks, The General Market Networks segment consists of the AmericanSingles.com website, its co-branded and private label websites, and Date.co.uk and Date.ca. [5]
  • In Spark Networks, The Jewish Networks segment consists of JDate.com, JDate.co.il and Cupid.co.il websites and their respective co-branded websites. [5]
  • In Spark Networks, The Other Affinity Networks segment consists of all of the Utah-based properties. This includes the MingleMatch Network of sites like ChristianMingle.com, BlackSingles.com and BBWPersonalsPlus. [5]
• Members
  • Fourth quarter of 2008 had a total average of 177,011 paying subscribers. [7]
    • The Jewish Network had a total of 87,205 paying subscribers. [7]
    • The General Market Networks had a total of 23,094 paying subscribers. [7]
    • The Other Affinity Networks had a total of 65,395 paying subscribers. [7]
  • Third quarter of 2008 had a total average of 187,682 paying subscribers. [6]
    • The Jewish Network had a total of 91,703 paying subscribers. [6]
    • The General Market Networks had a total of 27,814 paying subscribers. [6]
    • The Other Affinity Networks had a total of 66,600 paying subscribers. [6]
  • Second quarter of 2008 had a total average of 190,455 paying subscribers. [5]
    • The Jewish Network had a total of 91,598 paying subscribers. [5]
    • The General Market Networks had a total of 33,573 paying subscribers. [5]
    • The Other Affinity Networks had a total of 63,309 paying subscribers. [5]
  • First quarter of 2008 had a total of 192,652 paying subscribers. [1]
    • The Jewish Network had a total of 92,719 paying subscribers. [1]
    • The General Market Networks had a total of 37,435 paying subscribers. [1]
    • The Other Affinity Networks had a total of 60,133 paying subscribers. [1]

2007

• Finances
  • Total revenue for the year is $65.2 million. [4]

2005

• General Information
  • 193 Employees. [2]

References

1. Spark Networks First Quarter 2008 Financials
2. Hoovers
3. Spark Networks Site List
4. Spark Networks Investor Relations
5. Spark Networks Second Quarter 2008 Financials
6. Spark Networks Third Quarter 2008 Financials
7. Spark Networks Fourth Quarter and Year 2008 Financials

Yahoo! Personals

2008

• General Information
  • The US, Canadian and Australian dating sites are run by Yahoo. The other 10 are partner sites. [2]
  • It appears Yahoo! Personals was started in 1998. At the very least it was when the dating site started using the URL http://Personals.Yahoo.com. [3]

2007

• Members
  • Inactive profiles of more than 120 days will be removed from the system. [1]

References

1. Yahoo! Personals decides to settle lawsuit
2. Yahoo Personals has some Interesting Dating Partners
3. Wayback Machine

Last Updated Saturday, February 06 2010 @ 04:24 PM Eastern Standard Time|33,759 Hits