Contributed by: Editor on Friday, April 24 2009 @ 10:20 am
Last modified on
The popular UK dating site, DatingDirect, has recently launch a service called DatingDirect Affinity. It is a separate dating site but it is easily accessed through the DatingDirect membership area. DatingDirect Affinity provides a service based on a unique psychometric test. The test is designed to bring together compatible members and to build strong and lasting relationships. It has almost 100 questions that touch on 71 different psychological criteria. The Affinity test will explore your fundamental values, interests and gather information on your views of love, life and family. The test was designed by a group of psychologists who are specialised in psychometrics and dynamics of human relationships. The test is based on the highest standards of analysis as defined by the American Psychological Association and the Educational Testing Service.
Once you have completed the test, you can view your confidential personality report as well as see a detailed breakdown of your compatibility with other members who meet your search criteria. The compatibility is defined by an affinity score, which each member who has taken the test will have. Your personality report is made up of three groups of criteria. These are:
- Your values, which are the fundamental constituents of your personality. Deeply embedded in each of us, these values are virtually immutable;
- Your outlook or way of looking at the world (relationships, family, religion etc);
- Your personality and the way you behave towards others.
In addition to your personality report, we can suggest the traits and characteristics that you should look for in an ideal partner.] Late last year Match.com UK also added a personality test called Match Insights. This test was taken from their US sister dating site called Chemistry (see Story). Last year eHarmony also launch their service in the United Kingdom (see Story). With 3 new personality tests on the market, things are heating up in the European dating industry. It looks like detailed personality tests in the United Kingdom and the rest of Europe will be the big thing offered this year.
Currently this is a free service offered by DatingDirect, but it is expected to go pay soon. Now would be an excellent time to try it out. Read our DatingDirect review for more information.