Tinder Partners with Lyft to Offer Rides for Dates
Contributed by: kellyseal on Friday, April 09 2021 @ 09:21 am
Last modified on Friday, April 09 2021 @ 09:31 am
Tinder has formed a new partnership with ride sharing app Lyft to offer its users the ability to gift rides from within the app.
The popular dating app announced in a press release[*1] that it will be rolling out the new feature where users can gift their dates a Lyft ride directly without having to leave the app. (Lyft already allows its users to book rides for others, so it extends this ability to Tinder.) The partnership comes on the heels of a new surge of interest from its users to meet each other in person again after a year of lockdowns from coronavirus. Tinder wanted to make it easier for users to stay on the app while planning and meeting their dates.
Match Group’s star dating app noted that additional features of its partnership with Lyft will be rolled out in the future, including exclusive perks for members, though it didn't specify what these features or perks would be. Tinder also noted that its users can take advantage of Lyft’s safety features now, including “the ability to share their location with family and friends and silently request assistance through Emergency Help, supported by ADT.”
“Like any relationship, it’s about the right place at the right time and there really is no better moment for our brands to work together,” said David Wyler, SVP of Business Development and Partnerships at Tinder, in the company’s blog post announcing the move.
“Although the world has been changed forever, people are yearning for human connection, cities to reopen, and the moment when we can all socialize again,” said Julia Parsons, Head of Partnership Marketing at Lyft.
Dating apps are scrambling to offer incentives for daters who are ready to get back out there and meet in person once again. Tinder offered 1,000 COVID test kits in March to couples who scheduled dates and were the first to sign up, and is also rolling out a new background checks feature to help improve dating app safety. Coffee Meets Bagel added a new feature to profiles where users could list their vaccination status up front, including if they plan to get one or if they do not. And OkCupid has added vaccination questions to its roster of ice breakers after seeing more conversations surrounding COVID vaccines on its app.
Tinder’s partnership announcement did not mention specific dates when the new Lyft feature will debut, other than “in the coming months.”
For more on this dating service you an read our Tinder review.