Contributed by: Editor on Thursday, December 10 2009 @ 08:50 pm
Last modified on
It looks like the featured fans of eHarmony's Facebook page (see Story) may also be a part of eHarmony's new TV marketing campaign. These new ads are a different format than we have seen before from eHarmony. They will contain web cam interviews of actual couples who got married because they met on eHarmony. We have seen eHarmony couples in ads before, but those ads were very polished. These new ads with the low quality web cam footage make the "commercials convey a high degree of authenticity and immediacy". The lower quality of the web cam videos lends to the credibility that these are real couples with real stories about eHarmony. To see one of the commercials you can visit the eHarmony Facebook page here.
Lucas Donat, CEO of Donat Wald, is the guy who has come up with the concepts for this new marketing campaign. He has been responsible for eHarmony’s television commercials since 2002.
If you have an eHarmony success story and want to be considered for one of their new commercials, visit this page[*1] to submit your success story and to send the eHarmony team a short video of you and your partner.
For more information about the new ad campaign, read the eHarmony blog here[*2] . To find out about this internet dating service, check out our eHarmony review. To date we have 73 reviews of eHarmony from our readers.