Contributed by: Editor on Friday, October 10 2008 @ 10:26 am
Last modified on
Online Dating Insider recently had A Conversation with Match.com GM Mandy Ginsberg[*1] . I noticed a few points which I would like to share. First off, Chemistry.com's growth is up 11%. I believe David is referring to membership numbers but this could be revenue growth. I would hope membership numbers are up as Chemistry has been spending a lot of money lately on TV advertising.
The other point I noticed is the article mentions Match.com gets 25,000 new members a day. This is a large number but not nearly as large as what we have reported on are Online Dating Statistics & Facts page. According to our research, Match.com sees more than 60,000 new members a day. Why the difference? Let's look at the different scenarios:
Could David have mixed up his numbers (I doubt it) or did the GM of Match.com give him the wrong information?
Could they be talking about new paid members and are number refers to all register members?
Maybe 25,000 is the right number and IAC needs to update their Match.com information page. If this is true, this means Match.com now receives less than half of new member registrations than they use too. Now, that can't be good news for Match.
View our review of Match.com and Chemistry for more information in these dating sites.