I suspect that an online site is cheap. The guy that started plenty of fish proudly states he runs it by himslf.

And he makes millions each year.

And he claims to have the largest dating site in the world (this is NOT true). I read that POF is the largest date site in Great Britian-not the world.

So if this guy can do it with just himself, then the big sites are making a fotrune in profies.

This will keep them from ever cleaning up their act. They don't have to.

I have started to add any dating site financial information I could find on this page.

Yeah, but consider this... if you're up against a competitor, then you have to spend money to out-advertise him---"no, don't listen to them, join us instead". Advertising is tax deductible, but it still costs money and time.