Contributed by: kellyseal Monday, October 21 2019 @ 10:36 am
In time for scary movie season, dating app Tinder has released the first official trailer for its original interactive series ‘Swipe Night.’ Tinder will release a new episode every Sunday beginning October 6th, with its fourth and final episode dropping October 27th.
The series will be accessed only over the Tinder app for now, and users will not only get to watch the series but will also play an active role as they make choices to see where the story leads. Swipe Night is about the apocalypse, with the central question being: how would you spend your last few hours on earth, and who would you spend them with?
In addition, CNet[*1] reports that the choices you make will also appear in your actual Tinder profile. So other users will know what you chose, which in theory can show how you might match up in real life.
The series is shot purposefully, with actors looking directly into the camera, asking the user questions about what to do next. It begins at a party you’ve been invited to, with people dressed in costumes having fun, and then takes a dark turn as partygoers realize the end of the world is near. Then you’re faced with choices. Do you stay and help an injured person, or do you make a run for it? Do you go right or left to avoid death? Do you choose to be with one person or another? You swipe left or right to make a choice, and the story goes from there.
"Dating is all about connection and conversation, and Swipe Night felt like a way to take that to the next level. Our hope is that it will encourage new, organic conversations based on a shared content experience," Ravi Mehta, Tinder's Chief Product Officer said in a statement.
The series is geared toward Tinder’s primary demographic: 18 to 25-year-olds, who see content as a way of connecting with each other. For young daters who might not feel comfortable filling out a profile or doing much beyond messaging, Tinder is hoping this will draw new users in who might be curious about the series and meet other singles along the way who are enjoying the same interactive experience (sort of like with video games).
Twenty-three-year-old Karena Evans directed the series, who got her start directing Drake’s music videos. Swipe Night was written by Nicole Delaney and Brandon Zuck, and stars Angela Wong Carbone, Jordan Christian Hearn, and Shea Gabor.