Hinge Introduces New Feature “Dating Intentions”
Contributed by: kellyseal on Tuesday, June 28 2022 @ 09:02 am
Last modified on Tuesday, June 28 2022 @ 09:38 am
Hinge announced that it has launched a new feature called “Dating Intentions” to encourage users to be more honest and upfront about what kind of relationship they are looking for.
According to Tech Crunch, the feature allows users to select a dating goal from a drop-down menu, which will be displayed in their profile. Some options include “life partner,” “long-term,” “open to short-term,” “short term, open to long-term,” “short term,” and “figuring out my dating goals.”
Online daters have grown increasingly frustrated with forming relationships that go nowhere, or that are layered in ambiguity. Some find it difficult to ask their dates what they are looking for in a relationship in the early stages, which leads to a lot of misunderstanding and heartache down the line, after they’ve invested emotionally in the relationship. Hinge hopes the new feature will help alleviate that, or at least help spark a conversation before the first date so both parties know what to expect.
Another added bonus to the new feature is that it will allow users to add context to their profile via a new “Backstory” open-text option, according to Tech Crunch[*1] . This will let users explain their dating history, what they are looking for, and in general be more transparent and direct about their goals.
“With more than a third (34%) of Hinge users having found themselves in a ‘situationship’ before, this new feature has been shown to help daters decide who to match with, with 65% of Hinge daters agreeing it helped their dating decisions,” the company said of the new feature.
Recently, Hinge launched a Self-Care Prompts feature to allow users to strike up conversations about mental health and self-care practices, which have become an important topic of conversation among daters post-pandemic. Like with Dating Intentions, these prompts also help users to communicate more deeply and effectively with each other, another important facet of Hinge’s mission to help users find and create lasting relationships.
As Tech Crunch points out, Hinge has rolled out many features lately to help people communicate more effectively over the app, including an audio feature called “Voice First,” which happened to go viral with users sharing the voice memos they received from other daters over TikTok. The move also proved that voice features can be an engaging part of the dating app experience, especially for younger daters.
Hinge hopes that its Dating Intentions and Self-Care features will also be an important part of its app and help create more engagement and connection for its users.
On a side note Hinge did have a similar feature called just Intentions way back in 2015 that had less options to select. So this feature should be considered more of an update or relaunch.
For more on this dating service you can check out our Hinge app review.