Contributed by: Editor on Wednesday, September 19 2012 @ 12:09 pm
Last modified on
The social dating site Zoosk announced the other day that they have reached a number of mobile milestones. As part of their mobile strategy Zoosk has released a HTML5 version of the site that makes it much more easily accessible via a mobile phone when using the phone’s browser.
Zoosks daily mobile users now account for 15 percent of the site’s traffic. In the past 12 months mobile traffic on the Zoosk dating apps and HTML5 have increased 148 percent. Android phones make up 55 percent of app usage while the Apple iOS phones account for the other 45 percent. For mobile traffic as a whole from members, 61 percent comes from the apps themselves while 55 percent is done via the phones internet browser. This means that 16 percent of members use both the app and the mobile web. On Sundays and Mondays mobile traffic reaches its peak usually and is on average 10 percent higher. Thursday and Fridays are the low point in the week and mobile traffic can see a drop of 5 percent.
Zoosk also quotes a few mobile online dating statistics from a 2011 Juniper Research finding. They state that the mobile dating market is expected to grow from $1.3 billion in 2011 to $2.3 billion by 2016. User will jump from 650 million in 2011 to 1.3 billion by 2016 (fueled largely by China and then North America).
To find out more about this dating site please read our review of Zoosk.com.