Contributed by: Editor on Tuesday, October 27 2009 @ 02:16 pm
Last modified on
The social dating site Zoosk, with its widely popular Facebook application has reached a member base of over 40 million people. Last month the Zoosk dating website combined with its Facebook application had 12 million unique visitors.
Zoosk was launched back in 2007 and has grown strong recently on social networking sites like Facebook, MySpace, Friendster, Hi5 and BeBo. With Zoosk creating a dating profile is much easier than other dating sites as it will pull information from any of the social networks you are using. Zoosk's target audience is 25 to 35 year olds who are looking more for a short term casual relationships. Zoosk offers a premium subscription for $25 a month. The site also has a virtual currency called "Zoosk coins" which allows members to buy virtual gifts and other subscription upgrades.
Zoosk expects to end out the year with $18 to $20 million in revenue and it is currently experiencing a $30 million run rate.
For the full story, read TechCrunch[*1] . We also expect to have our in-depth Zoosk review up soon for both the dating site and the Facebook Application.