Contributed by: Editor on Friday, July 13 2012 @ 02:21 pm
Last modified on
We found some interesting statistics for OkCupid from the CEO Sam Yagan who did a presentation recently at the Digiday Data Marketing Summit.
Did you know that as of 2012 OkCupid has 10 million plus registered users who send more than 500 million messages each year. Last year they also had 68.3 million visits with which 13.3 million are unique. On average these visitors view 14.18 pages for an average time of 27 minutes and 59 seconds.
With the profiles and tests OkCupid keeps track of a lot of data. This data gives them information on their members demographics, psychographic, lifestyle and consumption habits which is ideal for advertisers who want to zero in on their target market. Like with Facebook, OkCupid is a free service that uses advertisers to pay the bills.
Lastly OkCupid says they have 3 key elements that define their success and they all revolve around their members. They are:
For more on this post you can check out the full slide show[*1] . To find out what makes this dating site one of the more recommended on the internet, please read our OkCupid review.