2009 Dating Sites Reviews Choice Awards - Innovative
Contributed by: Editor on Monday, February 15 2010 @ 05:49 pm
Last modified on
Match.com
The recipient of the Editor's Top Pick - Innovative Award is Match.com. In 2009 Match.com introduced a number of new features and it was also the year in which Match.com embraced the smartphone. MatchMobile has been around since 2005 (I believe) and allows the everyday cell phone to connect to Match.com, search for matches, view profiles, and send emails. Match.com decided to expand on this functionality and last March released an iPhone App. With its larger high quality screen and touch interface the iPhone made mobile dating easier to view and simpler to use (no typing on a 10 digit pad). iPhone users also were able to edit their profiles and use other features of Match.com which is not available on MatchMobile. The iPhone with its built in GPS also allowed Match.com to offer location based dating to its members. This opt-in feature allowed you to see if there are other Match.com members nearby in which you could communicate with. This is ideal for singles who enjoy the bar scene and want to find other singles in the vicinity. Later in the year the Palm Pixi and Palm Pre also saw the release of a similar Match.com dating application and in January 2010 an App for the Blackberry was released. An app for Andriod is also expected soon and once released Match.com will have a dating application for 90 percent of all smartphones. This gives them a huge jump on the competition.
Late in December of 2009 Match.com released a suite of matching tools called "My Match". These tools were designed to complement Match.com's existing search capabilities. In the suite members will be familiar with the "Daily 5" which Match first launch in December of 2008. The Daily 5 provides a quick and easy way for you to review qualified matches based on your profile information and preferences. The next tool is called "Mutual Match". It works by sifting through Match.com's database of members to identify those who not only match your criteria, but whose criteria also match you. The third dating tool is called "Singled Out". This feature allows Match.com when they find a member who really stands out as someone they think you'll have a connection with, to "single this match out" for your consideration. The last tool in the suite is called "Like At First Sight". This tool has an additional quiz component which concentrates on finding out what makes a good first impression to you. Based on your answers Match.com will introduce you to members which should have immediate appeal for you.
If you are interested in a dating service which continues to innovate and create a better overall online dating experience then Match.com is an ideal choice.
Read our review of Match.com for more information about this online dating service or visit Match.com[*1] directly.
This Year's Runner Up for this award is: OkCupid.