Zoosk

Zoosk’s First Study Of The Year Reveals The State Of Romance In 2018

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Tick, tick, tick… the countdown to the end of February is almost over, the month with Valentine’s Day. Dating services are still in full swing and are still going strong.

Zoosk took the opportunity of the holiday to survey its members about what romance means in 2018. With so many singles now turning to technology to find someone special, dating looks more than a little different than it did in decades past. But are we less romantic as a result? Or is Cupid working his magic just the same as he always has?

After surveying 9,000 members and reviewing data from 750,000 profiles and 200,000 messages, Zoosk has confidently declared that romance is alive and thriving. The study reveals how modern singles express love, which romantic words will get you matches, and which gifts and gestures are sure bets for impressing dates.

Here are a few highlights:

Zoosk Reveals The Biggest Online Dating Trends Of 2017

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We are welcoming the new year 2018 today, so it’s time to look back on the highs and lows of 2017.

The dating world has been busy over the last 12 months. We saw big breakups (Rachel Bilson and Hayden Christensen, Chris Pratt and Anna Faris, Fergie and Josh Duhamel) and even bigger hookups (hey, Prince Harry and Meghan Markle). We said goodbye to tiger selfies on Tinder. Plenty of Fish and eHarmony embraced embraced digital assistants. The League turned profile pictures black and white. Bumble took a stand against hate groups. And even a rhino tried to swipe for a mate.

To make sense of it all, Zoosk reviewed dating from more than 40 million members, and reviewed the biggest dating trends of 2017. What’s in: lunch dates, higher education, nice guys, guac. What’s out: sluggish messaging, mocking vegans, too many filters. Check out the highlights below.

The Secret To Online Dating Success? Loving Food (Especially Guacamole)

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On your dating profile you should mention food.

What makes a successful dating profile? Is it a bio that’s just the right mix of braggy and self-effacing? Is it an engaging first message? Is it a gallery of sexy selfies? According to Zoosk, there’s one attractive quality almost everyone can agree on: food.

In a survey of more than 7,000 singles, 3.7 million dating profiles, and over 364 million messages, Zoosk discovered that the way to someone’s heart might really be through their stomach. The survey analyzed how different foods and food-related phrases affect singles’ interactions with each other, offering insight into the unique intersection of food and dating.

Our love of eating, it turns out, does have an impact on how we interact with each other romantically. Simply writing about food in your profile results in an increase in inbound messages. Mention the word “cook” and you could receive 26% more messages from admirers. Call yourself a “foodie” and that number might jump to 82%.

The US Dating Awards Honor The Best Of The Dating Industry In 2016

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US Dating Awards

Astute readers will note that there are still several months of 2016 left, nevertheless, the US Dating Awards have announced this year’s big winners.

Established in 2014 in the UK, the Dating Awards recognize both newcomers and established names in the field. This year marked the first US Awards show in New York City, where journalists, websites, events companies, and bloggers came together to celebrate 2016’s best achievements in Dating Technology, Marketing, Media, Customer Service, Expertise and Entrepreneurship.

The judging panel consisted of a variety of dating experts and industry professionals. Caroline Brealey, founding matchmaker of London dating agency Mutual Attraction, served as head judge. She was joined by Charly Lester, Founder and CEO of the UK Dating Awards, and Charreah Jackson, international coach and the Lifestyle and Relationships Editor for ESSENCE magazine, amongst others.

Dating Apps Launch New Features to Compete with Tinder

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 New Features of Dating Apps

Tinder took the online dating world by storm a few years ago when it launched, changing the way people connected for dates. Instead of crafting elaborate profiles, Tinder’s appeal was its ease and visual component, its mobile interface – you like a photo, and you swipe.

But now, other apps who have tried to copy its example, creating swipe-like features of their own, have found that this is not the best way to stay competitive in the dating app space. So instead of making as many profiles available as quickly as possible, other apps are looking to curate their offerings and make it a more selective process, specifically for female users.

An April Fools’ Day Prank May Have Exposed A Major Online Dating Myth

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Zoosk's Burrit-oh! April Fools Joke

You’ve heard of love at first sight, but what about love at first bite? This year’s crop of corporate April Fools’ Day pranks included Burrit-oh!, a dating site from Zoosk that matches users based on burrito compatibility.

The gimmick was all in good fun, especially considering that April 4 was National Burrito Day, but now the Chicago Tribune is reporting that the humorous site unintentionally exposed a major online dating myth.

“This year, one prank remains stubbornly present, almost four weeks after the day came and went,” writes the Tribune. “In fact, Burrit-oh! - the dating site that pairs singles based solely on their taste in portable Mexican - has proven so unexpectedly successful that maker Zoosk is thinking of keeping it.”

Nearly 2000 users have joined the site so far. Some joined just for laughs, but others are taking the scrumptious service seriously. Zoosk said they've seen an unexpected surge of people exchanging more than 20 back-and-forth messages. To put that into perspective, consider that OkCupid deems a match successful if a conversation survives only four exchanges. Burrit-oh’s record so far is 56.

"We all thought this was a really good idea and hoped it would take off," said Megan Murray, the site's senior content strategist. "But we didn't think it would take off like this."

So why is this important, other than for a quick giggle over the silliness of the internet? Almost every major dating site (including several Burrit-oh took a swipe at in a press release) touts the importance of sophisticated matching algorithms. They’re praised as the most effective way to pair people based on some "deeper" measure of interests or personality that guarantee “real” compatibility.

But Burrit-oh? Well, it’s anything but sophisticated. The algorithm is as basic as it gets, and it’s built on the flimsiest of foundations, and yet… users are still hitting it off. This supports the finding, long promoted by social scientists, that matching algorithms aren’t really science - they’re just good marketing. Behold, the unbeatable power of the burrito.

Then again, the silly service is a marketing stunt at the end of the day - a funny and clever one, but a stunt nonetheless. There’s just a teeny chance that it may outlive its initial purpose to become a real destination for single foodies. Zoosk said they've decided to keep supporting the site as long as people continue to use it.

“Personally, I am single and love burritos," Murray said, "and think it would be amazing if I could meet the love of my life on a burrito dating app."

For more information on the online dating service who launched Burrit-oh! on April Fools, please read our Zoosk review.