Zoosk

 

Zoosk Summary

Meet the little Facebook application that could: Zoosk. After getting its start as a Facebook dating app in 2007, Zoosk transformed into one of the largest online dating sites. Zooskers are heavily engaged in social networking, and connect across multiple platforms like MySpace, Facebook, Hi5, BeBo, and mobile apps.

Regions: United States, Canada, United Kingdom, International

Service Type: Android App, Facebook App, General, iPhone / iPad App, Popular, Website

Looking For: Dating, Friends, Long-Term

To find out what this service provides you can check out our complete list of Zoosk.com features.

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Spark Buys Zoosk for $258 Million

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CEO of Spark Networks Jeronimo Folgueira and outgoing CEO of Zoosk Steven McArthur
Image: Zoosk

Online dating conglomerate Spark Networks announced its purchase of Zoosk for $258 million USD. The popular dating app was acquired with a combination of cash and stock, and Spark will have full ownership of Zoosk shares.

According to the terms of the deal, Spark will issue 12,980,000 ADSs (American Depository Shares) to former Zoosk shareholders, valued at $152 million based on the closing price of Spark ADSs of $11.78 on June 28, 2019. It also provides for a cash consideration of $150 million, subject to adjustment, according to the company’s press release. Former Zoosk shareholders owned 49 percent of the company.

Tinder Dethrones Netflix As Top-Grossing Non-Game App In Q1 2019

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Top Dating Apps
Image: Sensor Tower

After more than two years in the top spot, Netflix is no longer the world’s highest-grossing non-gaming mobile app. That title now goes to Tinder, which grossed $260.7 million from the Google Play Store and the Apple App Store in the first quarter of this year.

App store intelligence firm Sensor Tower recently released its rankings of the highest grossing apps in the United States and worldwide for Q1 2019. Overall, global app revenue reached $19.5 billion last quarter, up nearly 17 percent year-over-year. Consumer spending on Apple’s App Store totaled approximately $12.4 billion globally, while Google Play revenue grew 20.2 percent year-over-year to approximately $7.1 billion. The world is increasingly moving to mobile, and for companies that are prepared to capitalize on the change, the potential for profit is huge.

Spark Networks Set To Acquire Zoosk In $255 Million Deal

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Spark Networks Acquires Zoosk

Spark Networks SE announced its entry into a definitive agreement to acquire Zoosk, Inc. With the addition of Zoosk, Spark Networks will more than double in size and reach over one million monthly paying subscribers across the two platforms. Spark Network's current portfolio of online dating brands includes EliteSingles, SilverSingles, Christian Mingle, Jdate, eDarling, JSwipe, Attractive World, Adventist Singles and LDS Singles.

Under the terms of the agreement, Spark Networks will acquire 100 percent of Zoosk's shares with a combination of cash and stock valuing the company at approximately $255 million based on the closing price of Spark Networks SE stock on March 20, 2019.

"Zoosk is one of the strongest dating apps in the North American market, which comprises half of the $5 billion global online dating opportunity," said Jeronimo Folgueira, Chief Executive Officer of Spark Networks SE. "Similarly, North America has been a key strategic market for Spark, and the focal point for our growth initiatives. Our deal with Zoosk creates the second largest online dating platform in North America and the second largest publicly-listed dating company in the world.” (Match Group is the largest)

Zoosk Study Finds Gen Z Daters to be Most Open-Minded

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Zoosk Generation Z Study

Dating apps have taught us to be discerning and to not waste time on matches who don’t meet our requirements. After all, there are so many choices! But Gen Z is about to change things with a different attitude and approach.

Dating app Zoosk analyzed more than 5.7 million of its profiles and surveyed over 4,000 daters on the site to see where the differences between the generations lie when it comes to dating preferences. As it turns out, Generation Z (the youngest group of dating app users) tend to have a much healthier approach to dating than Millennials, Gen X and baby boomers.

According to an article in Marketwatch outlining the study, Gen Z are the least picky daters, and swipe yes to 33% of potential matches. This is 15% more than millennials and 20% more than Gen X and baby boomers. This increases the odds of meeting in person and having more dates, but younger daters are also typically less interested in more serious relationships and opt to meet more people instead.

Growth Industry Or Past Its Prime? A Two-Year Review Of Online Dating’s Hirings And Firings

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It wasn’t long ago that dating services were seen as the last refuge of the lovelorn and desperate. Today online dating hasn’t merely shed its stigma, it’s a bona fide phenomenon and business appears to be booming.

According to a report from IBISWorld, annual revenue in the online dating industry has surpassed $3 billion. Dating services employed over 9,000 people worldwide in 2017 and have collectively seen an annual growth rate of +5.3% over the past five years.

Yet hardly a week goes by without someone publishing an article condemning digital dating for butchering our ability to have real relationships, and even major players like Match Group have fallen short of analysts’ expectations.

Study Reveals Which Dating Apps Are Most Popular (And Which Get Deleted First)

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 Dating App Analysis

Dating apps happily boast about their sign-up rates or the number of marriages they’ve created, but they’re understandably reluctant to release less flattering figures. How many users actually stick with an app once they’ve created a profile? How many let their account lapse, or delete the app altogether? Which apps are most quickly abandoned?

In pursuit of more juicy data, mobile data company Ogury sampled more than six million mobile user profiles from its network to take a deep dive into usage habits around the world. They focused on users in the US, UK, France, Italy, and Spain who had used dating apps within the six months between January and June 2017. To present the most balanced findings, they were were careful to maintain an identical male to female ratio in each region.

Ogury’s results reveal a landscape that may surprise online dating’s biggest advocates. One chart in the report shows that dating app longevity leaves something to be desired, with most app uninstalls occuring within the first day of usage. Zoosk users, at 44.1%, are most likely to uninstall in less than 24 hours, followed by Grindr at 33.6% and Tinder at 32.9%.