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eHarmony Online Dating Voucher Code - United Kingdom

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Here is an UK eHarmony voucher code for one of their popular promotions. This voucher code expires on Febuary 14, 2011.

eHarmony UK Voucher

Members can receive a 3 month eHarmony subscription for the price of 2 months by entering the following when you signup.

Code: EHJAN1 - Click here to use code.

United Kingdom Flag The coupon code listed above is valid on eHarmony in the United Kingdom (eHarmony.co.uk).

USA Flag For US singles, go here for our eHarmony USA (eHarmony.com) coupons.

Canadian Flag For Canadian singles, go here for our eHarmony Canada (eHarmony.ca) coupons.

Read our review of eHarmony UK for more information about this online matchmaking service.

Online Dating Voucher Code - United Kingdom

United Kingdom
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Here is an UK eHarmony voucher code for one of their popular promotions. This voucher code expires on November 31, 2010.

eHarmony UK Voucher

Members can receive a 3 month eHarmony subscription for the price of 2 months by entering the following when you signup.

Code: EHNOV1 - Click here to use code.

United Kingdom Flag The coupon code listed above is valid on eHarmony in the United Kingdom (eHarmony.co.uk).

USA Flag For US singles, go here for our eHarmony USA (eHarmony.com) coupons.

Canadian Flag For Canadian singles, go here for our eHarmony Canada (eHarmony.ca) coupons.

Read our review of eHarmony for more information about this online matchmaking service.

Ashley Madison Launches in the United Kingdom

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AshleyMadison.com has now opened their affair website to married men and women in the United Kingdom. For those of you who haven't heard of this site before it is described as a traditional dating site but for people who are already married. For UK members it costs £49 for 100 credits. With these credits members can email someone for 5 credits, chat in real-time for another 30 credits and send a virtual gift from 20 to 50 credits.

Apparently there are plans to spend upwards of £10million in advertising if Ashley Madison can get their ads approved by the Advertising Standards Authority. With this type of marketing budget Ashley Madison expects to have 1 million UK members in 3 months.

For more on this story read TNT Magazine.

Match.com UK Launches New Ad Campaign

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Back in October Match.com UK selected, the ad agency, Mother, to run their new marketing campaign (see Story). This month Mother unveiled their first commercial for Match.com.

The new ad uses the Jack and Jill icons in a fun felt animation with a female narrator telling the viewers why they should use Match.com. At the end of the ad the new tag line is shown, "Start your love story at Match.com". I thought this is an excellent slogan, much better than Match.com's North American one of "Its Okay to Look". The ad also informed the viewer that a member of Match.com finds there match once every 10 minutes on the dating site.

For further details on the story, read Marketing Magazine and to find out more about this dating site, read our review of Match.com UK.

eHarmony UK Rapped for Misleading Ads

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Oops, eHarmony.co.uk got into a little trouble with the UK Advertising Standards Authority (ASA) for a TV campaign which aired in 2008. The TV commercial in question shows 8 couples who me on eHarmony. A voice over states during the commercial:

It’s no surprise that over 4 million Americans get married each year. But what might surprise you is that 2% of those newlyweds said they met on eHarmony. And now we’re in the UK.

A total of 5 viewers challenged the 2% of marriages eHarmony claimed to be responsible for, and a further 3 complained about the "significant conditions" needed to receive free matches.

The ASA ruled that the eHarmony ad was misleading because it had made an absolute claim on the statistics in the ad and the dating site also failed to make it clear that 20% of all visitors who attempt to sign up to the service are disqualified. To fix this problem eHarmony plans to indicate that the statistics mentioned in the advertisement are the results of a study done by Harris Interactive in 2007. eHarmony will also further explain that to receive free matches new members must fill out a in-depth questionnaire and fall within the required age range and marital status.

For more on the story, read Marketing Week. To find out more about eHarmony, you can read our review.

eHarmony UK is Growing

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There is not much to this Economist article but it does offer a few interesting statistics on the UK online dating scene.

Did you know 5 million singles visited British dating sites in September, 2009? On average about 4 percent of people have used a dating site in Europe. In Britain, online dating is twice as popular with 8 percent of the population having visited a dating service.

This is probably one of the main reasons why eHarmony now operates a dating service in the UK. Since it opened in June of 2008 eHarmony.co.uk now has more than 500,000 singles registered with them. To find out what makes eHarmony a popular choice among singles, read our eHarmony Review.