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Tinder Launching a New Dating Service for College Students

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Popular dating app Tinder is rolling out a new service to attract a younger crowd. Tinder U is for college students, and gives users the option to match only with others at their school or at nearby campuses.

To use the service, customers must have a .edu email address and must also be geolocated on a college campus, according to website The Verge. Their Tinder U profile page will also include the name of their school, and when users swipe, their school logo will appear at the top of the screen, and their match’s school will appear in the bottom left corner of each profile. The app’s functionality is the same, with students viewing profiles and swiping left or right as they choose. It is important to note that using the Tinder U service will match students in the same area, regardless of whether they attend the same college or university. Members who join Tinder U will also be able to toggle between and use regular Tinder if they wish.

Tinder Employees Sue Match Group for $2 Billion

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Sean Rad, Co-founder of Tinder

Former and current Tinder employees slapped a lawsuit against parent company Match Group, claiming the popular dating app was purposefully devalued at the time Match Group was valuating stock options. The Tinder employees suing Match Group were placed on administrative leave, according to a report by MSN.

The ten former and current Tinder employees initiating the lawsuit include founder and ex-CEO Sean Rad along with co-founders Justin Mateen and Jonathan Badeen. Tinder’s VP of Communications Rosette Pambakian has also joined the lawsuit, and claims that IAC/ Match Group executive Greg Blatt sexually harassed her at a company party. (IAC changed its name to Match Group, but the company is still owned by media mogul Barry Diller.)

Pambakian wrote an email to Tinder employees explaining her decision, as reported by Fortune Magazine:

Match Group Sees $421 Million in Revenue for Q2

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Match Group, the parent company of popular dating apps such as Tinder, OkCupid, and PlentyofFish, reported second quarter earnings of $421 million, exceeding industry analyst expectations.

The rise in profits was thanks to its star app Tinder, which gained an additional 300,000 subscribers in Q2 alone, and has seen a record 3.8 million subscribers to date. Match Group expects to earn $1.72 billion this year, with Tinder expected to exceed $800 million in revenue, according to Fortune Magazine. Match Group’s subscribers for all apps total about 7.7 million.

“Retention and conversion were a bit stronger than we thought they would be,” Chief Executive Mandy Ginsberg told website MarketWatch.

Tinder is Allowing Users to Send Bitmoji in Messages

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Tinder has announced that users will be able to add Bitmoji when messaging matches.

The popular dating app is utilizing the personalized-avatar service Bitmoji to help users be a little more creative and expressive when they communicate and share with their matches. Previously, Tinder did not allow users to send any images in messages to other matches because of potential abuse and sensitive content (a.k.a. “dick pics”). Users had to rely on curated photos (up to nine total per profile) to express their personalities and preferences, which many people felt was insufficient for something as personal as online dating.

Adding Bitmoji cartoons and caricatures allows users to be creative and express themselves to matches without worrying about the potential problems of sharing photos.

Tinder Strengthens Security Following Concerned Letter From Oregon Senator

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Tinder swiping sessions are more secure than ever and there’s an unlikely hero to thank: 69-year-old U.S. Senator Rob Wyden.

Wyden made news earlier this year when he released a letter demanding that Tinder resolve security issues exposed by a report from Checkmarx, a Tel Aviv-based security firm. Months later, Tinder has responded with good news for both singles and the senator, revealing recent changes to the app’s handling of images and swipe data that make it harder for sensitive information to fall into criminal hands.

Checkmarx noted two “disturbing vulnerabilities” in its original report, dated January 23, 2018:

Tinder is Rolling Out Its New Profile Feature: Looping GIFs

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Dating app Tinder announced the rollout of a new feature called Tinder Loops, which allows users to create looping GIFs for their profiles.

Tinder users can upload short videos (two seconds in length) to their profiles so they can “show more personality” than with photos alone, according to Tinder. When the company tested the feature earlier this year in Japan, Tech Crunch noted that people who added the Loops feature to their profiles were 10% more likely to receive a right swipe.

The feature also seems to increase the likelihood that people will communicate over the app. Tech Crunch also reported that users testing the feature saw their average conversation length increase by 20%.